According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising
Category: connection
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How to break down barriers within your Licensing content
According to forecasters, digital advertising is growing faster than experts previously predicted. Agencies say that 2021 was a record year for ad spending, and some predict that social media advertising will soon surpass spending on TV ads. The world of advertising is growing, and it’s also changing, and brands will have to keep up in… Continue reading How to break down barriers within your Licensing content
NFT trends: Character creation and NFT art
Earlier this year, the renowned Los Angeles photographer Parker Day collaborated with the NFT platform Quantum Art to bring her project ICONS to the blockchain. Featuring 200 portraits, the playful series saw Day collaborate with models to bring different “personas” or characters to life. The collection sold out quickly, with many collectors immediately identifying with… Continue reading NFT trends: Character creation and NFT art
Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
Six ways to capture Valentine’s Day
Hallmark introduced its first Valentine’s Day card in 1913 and started producing them in 1916. In 1948, De Beers unveiled its iconic “A diamond is forever” slogan. In 1986, Hersey’s released Valentine’s Day “kisses” with pink and red foil. By 2004, estimates suggest that consumers bought more than 35 million heart-shaped boxes of candy annually.… Continue reading Six ways to capture Valentine’s Day
Licensing Contributor Hagar Wirba brings sincerity and connection to commercial photography
Hagar Wirba is a Cameroonian portrait and lifestyle photographer, born in Angola and now based in Kelowna, British Columbia, Canada. Hagar has been a recipient of the I am: Woman: 500px Commercial Grant and also took part in an eBook collaboration between 500px and FeatureShoot in support of the Black Lives Matter movement. Q: Hagar,… Continue reading Licensing Contributor Hagar Wirba brings sincerity and connection to commercial photography