In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing
Category: family
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Capturing homelife in commercial Licensing
Early this year, a report from the Pew Research Center revealed that even as more workplaces have reopened, 59% of American workers who say their jobs could be done mostly from home, were teleworking all or most of the time. The most interesting finding, perhaps, was the motivation behind working from home (WFH). In the… Continue reading Capturing homelife in commercial Licensing
Six ways to capture Valentine’s Day
Hallmark introduced its first Valentine’s Day card in 1913 and started producing them in 1916. In 1948, De Beers unveiled its iconic “A diamond is forever” slogan. In 1986, Hersey’s released Valentine’s Day “kisses” with pink and red foil. By 2004, estimates suggest that consumers bought more than 35 million heart-shaped boxes of candy annually.… Continue reading Six ways to capture Valentine’s Day
Anders Edström chronicles the nuances of daily life, love and loss
Reading Time: 5 minutes His new 756-page story book explores the home life in a remote Japanese village that may soon be gone In 1992, Swedish photographer Anders Edström travelled to the remote Japanese village of Shiotani for the first time. Just under 30 miles outside Kyoto, the village is home to only 47 inhabitants.… Continue reading Anders Edström chronicles the nuances of daily life, love and loss
Drawing on the history of the great migration in the US in the 1900s and her memories, Dannielle Bowman pictures her family’s past
Reading Time: 2 minutes The photographer searches for the subtle details that evoke emotion and memory in and around her neighbourhood “They did what human beings looking for freedom, throughout history, have often done. They left.” This monumental sentence written by Isabel Wilkerson resonates as strongly today as it did when she wrote it over… Continue reading Drawing on the history of the great migration in the US in the 1900s and her memories, Dannielle Bowman pictures her family’s past
Christopher Anderson’s reflection on love, time and family revisited
Reading Time: 2 minutes “These photographs are not a documentation or story telling or even art. They are declarations of Love” Christopher Anderson’s latest book, SON, takes the form of an older series revisited. It is distinct from the photography for which he garnered critical acclaim. Documentary work, significantly the images he created on a… Continue reading Christopher Anderson’s reflection on love, time and family revisited
Capturing versatile and authentic holiday commercial content
The holiday season is huge for brands and retailers every year, but this year, October to December might be more important than ever. Crowded, in-person Black Fridays may be a thing of the past, but a recent study The 2020 holiday season represents a crucial moment for businesses small and large, and although seasonal campaigns… Continue reading Capturing versatile and authentic holiday commercial content