Why Northern and Southern Hemisphere seasons matter in Licensing

A few years back, Aldi Australia released a Christmas commercial set in a small, snow-blanketed Scandinavian village. The spot followed Johan, a young man returning from a trip to Australia with stories of a warm Christmas, complete with surfing and summer foods. While the elders of the village were skeptical, they eventually came around to… Continue reading Why Northern and Southern Hemisphere seasons matter in Licensing

20 perfect gift ideas for your photography clients

For photography businesses, this time of year offers the perfect opportunity to reconnect with clients through thoughtful gift-giving. Whether you’re a family photographer or a fine artist, the right gift can inspire today’s customers to become lifelong supporters, repeat buyers, and your best resource when it comes to word-of-mouth marketing. Beyond that, holiday gifts are… Continue reading 20 perfect gift ideas for your photography clients

Festive Food Photography: Shooting with Christmas Lights

If you’re wondering how you can shoot some stunning Christmas food photography, try shooting with holiday festive lights. In this video, I will go through in detail how to shoot with Christmas fairy lights. These lights will bring some festive spirit to your food photography and add sparkle to your Instagram feed this holiday season.… Continue reading Festive Food Photography: Shooting with Christmas Lights

The pandemic doesn’t stop Christmas Wish project from making sick children happy through photography

Australian photographer Karen Alsop and her team have used photography for years to bring a smile back to the faces of sick children. They’re well-known for the heartwarming project Christmas Wish, and they managed to pull it off this year despite the pandemic and lockdowns. I believe most of us need some extra magic during holidays.… Continue reading The pandemic doesn’t stop Christmas Wish project from making sick children happy through photography

Eight tips for photographing your family around the holidays

According to the Amex Trendex, a trend report by American Express released in October, 76% of consumers report that they’re most looking forward to spending time with friends and family this season, followed by giving and receiving gifts (53%). 71% say they will celebrate the holidays with more loved ones in person this year than… Continue reading Eight tips for photographing your family around the holidays

The Best Gifts for Photographers in 2021

Need to buy a gift for a photographer in your life but have no idea what to look for? We have scoured the world of photography to put together this list of best gifts for photographers in 2021. The gifts below cover a wide range of budgets and are ordered by price from lowest to… Continue reading The Best Gifts for Photographers in 2021

Son Uses Photoshop to ‘Fix’ a Family Portrait His Dad Hates

Author Kyle Scheele grew up looking at a family portrait that has hung in his parents’ house for the past 30 years — a photo his dad absolutely hates. As a Christmas present, Scheele decided to use his Photoshop skills on the picture to create the best gift idea he’s ever had. “[The photo is]… Continue reading Son Uses Photoshop to ‘Fix’ a Family Portrait His Dad Hates

Capturing versatile and authentic holiday commercial content

The holiday season is huge for brands and retailers every year, but this year, October to December might be more important than ever. Crowded, in-person Black Fridays may be a thing of the past, but a recent study The 2020 holiday season represents a crucial moment for businesses small and large, and although seasonal campaigns… Continue reading Capturing versatile and authentic holiday commercial content