Why Northern and Southern Hemisphere seasons matter in Licensing

A few years back, Aldi Australia released a Christmas commercial set in a small, snow-blanketed Scandinavian village. The spot followed Johan, a young man returning from a trip to Australia with stories of a warm Christmas, complete with surfing and summer foods. While the elders of the village were skeptical, they eventually came around to… Continue reading Why Northern and Southern Hemisphere seasons matter in Licensing

‘Landscapes of Change’ Aerial Film Perfectly Blends the Flow of Seasons

The change of seasons is such a self-evident phenomenon that we take it for granted yet we struggle to catch it in the act. Look outside: nature seems so static compared to the hectic lives we must live. At best, we might notice a sudden heatwave or an unexpected freeze, a violent storm or a… Continue reading ‘Landscapes of Change’ Aerial Film Perfectly Blends the Flow of Seasons