Why Northern and Southern Hemisphere seasons matter in Licensing

A few years back, Aldi Australia released a Christmas commercial set in a small, snow-blanketed Scandinavian village. The spot followed Johan, a young man returning from a trip to Australia with stories of a warm Christmas, complete with surfing and summer foods. While the elders of the village were skeptical, they eventually came around to… Continue reading Why Northern and Southern Hemisphere seasons matter in Licensing

Eadweard Muybridge documentary explores the legacy of motion pictures’ pioneer

One of Muybridge’s most recognizable works, “A Horse in Motion,” was created by rigging several wet plate cameras. Courtesy of Marc Shaffer Today, Hollywood is a titanic industry churning out film after film. But what of its humble beginnings? Why can we synonymously say “motion picture” when referring to cinema? We owe much to a… Continue reading Eadweard Muybridge documentary explores the legacy of motion pictures’ pioneer