Accurate and inclusive representation within commercial advertising has helped usher in a new era of advertising standards. Today, consumers demand more from the brands and companies they support. A 2018 report released by Getty Images found that 63% of consumers buy from brands that represent people like themselves, and 71% of consumers say it’s important… Continue reading In focus: LGBTQ+ representation within Licensing
Category: commercial
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Spotlight on 500px Prime Creator Ashvini Sihra
The 500px Prime Creator program recognizes photographers who excel in Licensing and Commercial Photography. Our Prime Creators will serve as ambassadors of the 500px Licensing Collection, showcasing their exceptional talent and representing the best of the best. Meet our newest 500px Prime Creator and learn more about how Licensing is creating a more inclusive world… Continue reading Spotlight on 500px Prime Creator Ashvini Sihra
Spotlight: Licensing Contributors shooting awesome pet photography
Long gone are the days of stock photography that feels outdated, posed, and cliché. Today, content creators are diversifying their commercial portfolio with content types that lean into relatable and real moments. This shift is directly inspired by the rising wants and demands of the consumer market. At 500px, we strive to provide our Contributors… Continue reading Spotlight: Licensing Contributors shooting awesome pet photography
A guide to creating abstract photography that sells
In the world of Licensing, there are certain genres and content types that are considered evergreen content. Evergreen content is content that sells again and again, without becoming outdated or stale in the commercial industry. In order for a photo to sell multiple times, it typically has the potential to fulfill a variety of needs.… Continue reading A guide to creating abstract photography that sells
The 500px guide to capturing celebrations and milestone for content that sells!
Every year brands and marketers build celebrations of all kinds into their content calendars. For many companies, celebrations and cultural recognitions are a perfect platform for product launches and seasonal collections. In the west, the winter holidays remain heavily commercialized, with projections for retail shopping to reach, on average, $1,455 US per consumer during the… Continue reading The 500px guide to capturing celebrations and milestone for content that sells!
Make more sales from your Licensing portfolio with immersive content!
Within advertising, there is a lot of thought and psychology behind which images work best at connecting with an audience and how these images are presented. Brands are always looking for ways to ensure that viewers not only remember their advertisements, but also feel a resonance or connection with the imagery. In 2018 Right Left… Continue reading Make more sales from your Licensing portfolio with immersive content!
Prepare authentic photos of LOVE for Valentine’s Day 2023
Ever since Hallmark coined the term “The Valentine’s Store” in a now-famous 1985 commercial, brands have connected with their customers in creative ways in the leadup to February 14th. According to estimates gathered over the years, 58 million pounds of chocolate are sold during Valentine’s week, sparkling wine sales spike, and 250 million roses are… Continue reading Prepare authentic photos of LOVE for Valentine’s Day 2023
7 ways to make the most of your location and create content that sells
According to a new trend report by Expedia, Hotels.com, and Vrbo, 2023 will be a year of exploration, with travelers interested in bustling city culture, rustic outdoorsy lodges, and unconventional “hidden gem” destinations. For commercial photographers, who not only stay up-to-date on trends but also help set them, the new year poses an opportunity to… Continue reading 7 ways to make the most of your location and create content that sells
The Jack of All Trades Photographer: What’s the Problem?
They say variety is the spice of life and in the world of the freelance photographer, a broad and knowledgable skill set goes a long way. So, why does knowing your way around a multitude of photographic genres breed so much disrespect in the professional world? [ Read More ]
Five Licensing trends you need to know for 2023
In the wake of the pandemic, how we interact with brands has fundamentally changed. Consider this finding from the IBM Institute for Business Value: in the past, consumers put a premium on cost, value, and convenience. But today, more people are now choosing brands based on how well those companies align with their values. In… Continue reading Five Licensing trends you need to know for 2023