Every year brands and marketers build celebrations of all kinds into their content calendars. For many companies, celebrations and cultural recognitions are a perfect platform for product launches and seasonal collections. In the west, the winter holidays remain heavily commercialized, with projections for retail shopping to reach, on average, $1,455 US per consumer during the… Continue reading The 500px guide to capturing celebrations and milestone for content that sells!
Category: celebration
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Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing