Accurate and inclusive representation within commercial advertising has helped usher in a new era of advertising standards. Today, consumers demand more from the brands and companies they support. A 2018 report released by Getty Images found that 63% of consumers buy from brands that represent people like themselves, and 71% of consumers say it’s important… Continue reading In focus: LGBTQ+ representation within Licensing
Category: Pride
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Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing