Long gone are the days of stock photography that feels outdated, posed, and cliché. Today, content creators are diversifying their commercial portfolio with content types that lean into relatable and real moments. This shift is directly inspired by the rising wants and demands of the consumer market. At 500px, we strive to provide our Contributors… Continue reading Spotlight: Licensing Contributors shooting awesome pet photography
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The 500px guide to capturing celebrations and milestone for content that sells!
Every year brands and marketers build celebrations of all kinds into their content calendars. For many companies, celebrations and cultural recognitions are a perfect platform for product launches and seasonal collections. In the west, the winter holidays remain heavily commercialized, with projections for retail shopping to reach, on average, $1,455 US per consumer during the… Continue reading The 500px guide to capturing celebrations and milestone for content that sells!
7 ways to make the most of your location and create content that sells
According to a new trend report by Expedia, Hotels.com, and Vrbo, 2023 will be a year of exploration, with travelers interested in bustling city culture, rustic outdoorsy lodges, and unconventional “hidden gem” destinations. For commercial photographers, who not only stay up-to-date on trends but also help set them, the new year poses an opportunity to… Continue reading 7 ways to make the most of your location and create content that sells
Why creating an email list is a great idea as a photographer
According to research by McKinsey and Company, email marketing is almost 40 times more effective at acquiring customers than Facebook and Twitter combined. Photographers in 2022 know how to build and maintain an online presence through social media, but one overlooked way of potentially turning followers into clients is through customized email newsletters, delivered straight… Continue reading Why creating an email list is a great idea as a photographer
How props can make or break your Licensing submissions
In 2018, a survey from the owners of Canary Wharf in London found that 94% of businesses, consumers, and retailers wanted to do something to reduce plastic use, with 84% of consumers saying they would show more loyalty to a brand that was taking clear action on plastics. As awareness grew about the dangers of… Continue reading How props can make or break your Licensing submissions
Landscape vs. portrait: What’s best for Licensing in the age of social media?
At the start of this year, the Special Covid-19 Edition of The CMO Survey revealed that social media spending increased to 23.2% of marketing budgets by June 2020, up from 13.3% in February. As brands turned to social media to connect with customers, the visual marketing landscape shifted to suit a new era—and new platforms.… Continue reading Landscape vs. portrait: What’s best for Licensing in the age of social media?