Category: Business Advice

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Avoid these mistakes on your photography website to attract more clients

Building an effective photography website is crucial for attracting clients and showcasing your work. It doesn’t even matter if you’re not a full-time pro, either. There’s no getting around it. Once you’re past the initial stages of photography and work with clients of one sort or another, you’re going to need a website. You cannot… Continue reading Avoid these mistakes on your photography website to attract more clients

Why creating an email list is a great idea as a photographer

According to research by McKinsey and Company, email marketing is almost 40 times more effective at acquiring customers than Facebook and Twitter combined. Photographers in 2022 know how to build and maintain an online presence through social media, but one overlooked way of potentially turning followers into clients is through customized email newsletters, delivered straight… Continue reading Why creating an email list is a great idea as a photographer