Late last year, the poet Arch Hades joined forces with the digital artist Andrés Reisinger and the musician RAC to create Arcadia. The nine-minute video sold as an NFT for $525,000 at Christie’s, and it also revealed the ways in which NFTs (non-fungible tokens) could foster a new way of consuming poetry beyond the page.… Continue reading NFT trends: Poetry’s resurgence through NFTs
Category: creative
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How to break down barriers within your Licensing content
According to forecasters, digital advertising is growing faster than experts previously predicted. Agencies say that 2021 was a record year for ad spending, and some predict that social media advertising will soon surpass spending on TV ads. The world of advertising is growing, and it’s also changing, and brands will have to keep up in… Continue reading How to break down barriers within your Licensing content
NFT trends: Digital architecture
A pink chair overlooking a vast blue glacier. A view of an ice floe under a blazing golden sky. A bathtub in the middle of a picturesque wetland. These places might not exist in the “real world,” but last year, they were brought to life by the influential artist Alexis Christodoulou. A collection of nine… Continue reading NFT trends: Digital architecture
NFT trends: Character creation and NFT art
Earlier this year, the renowned Los Angeles photographer Parker Day collaborated with the NFT platform Quantum Art to bring her project ICONS to the blockchain. Featuring 200 portraits, the playful series saw Day collaborate with models to bring different “personas” or characters to life. The collection sold out quickly, with many collectors immediately identifying with… Continue reading NFT trends: Character creation and NFT art
Gender identity in commercial Licensing
According to research from the Pew Research Center, more than a third of Gen Zers personally know someone who uses gender-neutral pronouns, and 59% say that online profiles and forms should include options beyond the binary “man” and “woman.” Half say that society is not accepting enough of people who don’t identify as either a… Continue reading Gender identity in commercial Licensing
NFT trends: The next wave of futuristic art
Amid the pandemic, when the photographer Daniel Cheong found himself unable to travel, he started building impossible, futuristic composites in Photoshop. The results are breathtaking, combining the neon lights and sky-high architecture of Bangkok, Hong Kong, Dubai, Chongqing, and beyond to create dizzying megacities straight from a dream. Early this year, he released his first… Continue reading NFT trends: The next wave of futuristic art
Amplifying voices and causes through NFTs
As the world watched the invasion of Ukraine, artists worldwide rallied together to help, with many using NFTs, or non-fungible tokens, to provide aid. In early March, UkraineDAO, a decentralized autonomous organization, released an NFT of the Ukrainian flag, raising $6.7 million for relief. In 72 hours, the sale drew more than 3,200 individual contributions.… Continue reading Amplifying voices and causes through NFTs
Four reasons why NFTs are a great fit for photographers
In April of 2021, the photographer Jesse Frohman auctioned an NFT representing his last formal session with Kurt Cobain before his passing. In August, previously unseen footage from Randall Slavin’s final photoshoot with Chris Cornell was released in the form of NFTs. In January of this year, the Associated Press launched an NFT marketplace for… Continue reading Four reasons why NFTs are a great fit for photographers
Brainstorming in a Bathroom Brought New Ideas to Michael Marrero
“A bathroom is private, it’s the most personal space in a home, and every person has their own particular relationship to it,” clarifies commercial photographer Michael Marrero about “The Bathroom Series.” Locked in a house for 6 hours and given a confined space to shoot in, he and his team came up with some witty… Continue reading Brainstorming in a Bathroom Brought New Ideas to Michael Marrero
How to shoot creative portraiture that sells
The last year has brought with it more than a couple of inspiring ad campaigns featuring creative powerhouses, celebrating their personal style and flare. For starters, Valentino teamed up with nine indie bookstores for a campaign celebrating small businesses and their owners. Calvin Klein featured members of the LGBTQIA+ collective Queer Skate LA in a… Continue reading How to shoot creative portraiture that sells