The world of commercial photography evolves at lightning speed, but you can anticipate the trends if you tap into what buyers want in real-time. Over on Getty Images, for instance, the start of this year saw a rise in searches for “family vacation” and “family reunion,” indicating increased demand for photos of people spending time… Continue reading Think like an image buyer and sell your content!
Tag: skincare
How to Apply Makeup for Portrait Photography
High-power strobes and telephoto lenses allow us to see faces in great detail, and getting the makeup right is critical. In this photography makeup tutorial, you will learn how photography changes how you approach applying makeup. How Applying Makeup for Photography Differs From Everyday Makeup For photography purposes, you need to apply your makeup a… Continue reading How to Apply Makeup for Portrait Photography
Photograph With Makeup: How to Pick the Right Type of Makeup to Use
When you’re getting into makeup for portrait photography, you’ll see a lot of terms like primer, concealer, foundation powder, and more. In this tutorial, you’ll find out what these types are and what they’re typically used for. Let’s talk through the products to use in the order that you might use them in a typical… Continue reading Photograph With Makeup: How to Pick the Right Type of Makeup to Use
Gender identity in commercial Licensing
According to research from the Pew Research Center, more than a third of Gen Zers personally know someone who uses gender-neutral pronouns, and 59% say that online profiles and forms should include options beyond the binary “man” and “woman.” Half say that society is not accepting enough of people who don’t identify as either a… Continue reading Gender identity in commercial Licensing
Why texture is important in your commercial content (part 1)
A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising