Ansel Adams took regular walks in nature, and Margaret Bourke-White went to bed early and woke up early to spend time writing outdoors. Most of us have seen Adams’ Yosemite landscapes and Bourke-White’s photographs for LIFE magazine, but we pay far less attention to their everyday lives—and the little things they did to nurture their… Continue reading 7 self-care tips for photographers
Category: self-care
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How wellness and self-love are influencing commercial advertising
Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
Capturing the new home hub in commercial photography
During the coronavirus pandemic, more than 70% of Americans took on home improvement projects and plan to do more in the new year, according to a survey from Bank of America. In 2020, home became more than where the heart is, and our houses and apartments became our offices, schools, gyms, and more. Photoshoot idea:… Continue reading Capturing the new home hub in commercial photography