Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
Category: motherhood
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Julie Scheurweghs reclaims her birth story
Reading Time: 3 minutes Using tights crops of her facial expressions during labour, a portrait of the intense experience is created When Belgian artist Julie Scheurweghs was pregnant, she asked her partner to photograph the birth. But when she saw his images of her 16-hour labour, she was acutely disappointed. Shot on seven different cameras,… Continue reading Julie Scheurweghs reclaims her birth story