The world of commercial photography evolves at lightning speed, but you can anticipate the trends if you tap into what buyers want in real-time. Over on Getty Images, for instance, the start of this year saw a rise in searches for “family vacation” and “family reunion,” indicating increased demand for photos of people spending time… Continue reading Think like an image buyer and sell your content!
Category: commercial
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Shining light on disabilities in your commercial shoots
More than one in four (26%) adults in the United States have some type of disability. That’s an estimated 61 million people. But research from Nielsen, released in 2021, reveals that only 1% of primetime ads include representations of disability-related visuals, themes, or topics. What’s more, just 3% of advertising spend in primetime went to… Continue reading Shining light on disabilities in your commercial shoots
Capturing holidays around the world
In October, in anticipation of the holiday season, Ritz revealed a new holiday campaign celebrating the diversity of traditions that define this time of year. The brand also partnered with Bon Appetit to create a recipe book and videos showcasing different cultural moments, passed down from one generation to the next among immigrant families in… Continue reading Capturing holidays around the world
How to engage Gen Z in your commercial portfolio
They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio
Licensing trend alert! Eco/sustainable Christmas
According to research from Google, 82% of consumers agree that sustainability is more top-of-mind for them than it was before the pandemic, with 78% saying that big businesses have a role in helping to combat climate change. Google Search data further indicated that consumers are looking for everyday actions they can take to make a… Continue reading Licensing trend alert! Eco/sustainable Christmas
Capturing emotion in your commercial portraits
Emotion has a powerful influence over our everyday purchasing decisions, and this year, new research from the research consultancy Brand Keys revealed just how far that influence goes. In 1997, researchers found that rational considerations weighed more heavily than emotional ones when driving brand loyalty. However, that’s changed today, with emotional considerations outpacing rational ones.… Continue reading Capturing emotion in your commercial portraits
Tiny homes, digital nomadism, & life off-grid: Ideas to incorporate into your commercial photography
In 2020, IKEA joined forces with Vox Creative and Escape, an RV and tiny home builder, to build a mobile tiny home in hopes of promoting awareness around sustainable and affordable living. Complete with solar panels, kitchen surfaces made of repurposed plastics, and sustainably grown pine paneling, the house clocks in at just 187 square… Continue reading Tiny homes, digital nomadism, & life off-grid: Ideas to incorporate into your commercial photography
Using rental equipment to elevate your commercial photoshoots
Between $3,000 cameras, $1,000 lenses, $500 speedlights, and $300 LED panels, photo studio costs can add up quickly. It can also be a pain to store and transport all your gear, especially when you add 16-pound c-stands and giant octaboxes into the mix. “Not only do photographers have to haul everything from shoot to shoot,… Continue reading Using rental equipment to elevate your commercial photoshoots
Spotlight on flat lay photography and how to incorporate it in your commercial portfolio
It’s a trend you’ve seen all over your social media feeds, initially popularized by brands like Sephora, Apple, and Gap and proliferating under hashtags like #flatlay, #flatlays, #flaylaystyle, #flatlaytoday. “Flat lay photography” is exactly what it sounds like: a straight overhead-style shot of objects arranged neatly on a flat surface. The curated Instagram page @flatlays… Continue reading Spotlight on flat lay photography and how to incorporate it in your commercial portfolio
Our evolving connection with food and how to visualize it in commercial advertising
According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising