How to engage Gen Z in your commercial portfolio

They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio

Eight tiny ways to become a greener photographer

Photographers have a long history of advocating for the environment, beginning with Carleton Watkins, whose majestic pictures inspired Abraham Lincoln to sign into law the protection of Yosemite Valley. In recent years, as the conversation around sustainability has become even more urgent, the photography community has continued to play a vital role in preserving our… Continue reading Eight tiny ways to become a greener photographer

Celebrate Earth Day with these extraordinary nature photos

Late last year, the World Wildlife Fund’s Living Planet Report revealed that populations of mammals, birds, amphibians, reptiles, and fish have seen an average drop of 68% over the last fifty years. Today, one million species face the threat of extinction. Between habitat destruction and the wildlife trade, human activity has led to a crisis… Continue reading Celebrate Earth Day with these extraordinary nature photos

Licensing Contributor Nithya Rajapandian on capturing the elements through eco-conscious photography

Nithya Rajapandian is a documentary filmmaker and photographer from Chennai, India. Nithya’s photography portfolio includes both stunning landscapes, and creative and conceptual portraiture. Her work blends themes of beauty, both in people and nature, to draw the connection between humans and the natural world around us. Q: Nithya, do you recall your first experience with… Continue reading Licensing Contributor Nithya Rajapandian on capturing the elements through eco-conscious photography