In 2002, Nike won an Emmy for Move, a campaign featuring gymnasts, joggers, basketballers, hockey players, footballers, and more in constant motion: skating, dribbling, sprinting, vaulting, and dunking. In 2003, Apple’s iPod Silhouettes campaign highlighted people mid-dance, capturing the energy of movement. And in 2012, Red Bull financed the skydiver Felix Baumgartner, as he broke… Continue reading Tips for incorporating action photography into your commercial portfolio
Category: advertising
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How to break down barriers within your Licensing content
According to forecasters, digital advertising is growing faster than experts previously predicted. Agencies say that 2021 was a record year for ad spending, and some predict that social media advertising will soon surpass spending on TV ads. The world of advertising is growing, and it’s also changing, and brands will have to keep up in… Continue reading How to break down barriers within your Licensing content
How to effectively capture texture in your commercial content (Part 2)
More than a decade ago, the camera brand Leica revealed an eye-catching print and outdoor ad campaign in Switzerland, featuring photographs of various textures found throughout everyday city life: wood, metal, bricks, and more. The ads were installed on real-life walls of the same texture, revealing the up-close details of each surface. The goal was… Continue reading How to effectively capture texture in your commercial content (Part 2)
Seven tips for curating and editing down your Licensing portfolio
One of the most common reasons great photographs are rejected from commercial Licensing boils down to one simple fact: the images are too similar to each other. There are a few explanations about why this might happen. Maybe you didn’t get enough variety while on location, and you got home to find all your photos… Continue reading Seven tips for curating and editing down your Licensing portfolio
How to take landscape photos that stand out to content buyers
Within the 500px collection on Getty Images, some of the most popular photographs include landscapes: wild yaks traversing the terrain of Ladakh, India; a lush river bend or a panoramic view of the mountains in Germany; the peaks of New Zealand; a peaceful lake in the Dolomites; a waterfall tucked away in the forests of… Continue reading How to take landscape photos that stand out to content buyers
Why texture is important in your commercial content (part 1)
A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)
The 500px team shares insight on creating sellable content
In 2017, a survey from Splashlight revealed that 47% of US online consumers rank high-quality product images as the most influential factor in considering a purchase. In 2019, research from Buffer found that 35.8% of marketers surveyed named images/video as the most important aspect when creating and publishing content. And in 2021, 52% of marketers… Continue reading The 500px team shares insight on creating sellable content
How wellness and self-love are influencing commercial advertising
Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising
Redefining fatherhood in commercial photography (with bonus shot list)
According to research conducted a few years ago by Dove Men+Care, 90% of men around the world view their caring side as a representation of their strength, while 86% say understandings of masculinity have evolved since their fathers’ generation. But just 7% said they relate to how the media portrays masculinity. We’re overdue for a… Continue reading Redefining fatherhood in commercial photography (with bonus shot list)
Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing