A few years ago, a survey from Nielsen revealed that advertisements depicting real-life situations resonated most powerfully with customers, as selected by 44% of global respondents. Great ad campaigns tell familiar and relatable stories, so it’s no surprise that many of the most successful commercial photos on 500px capture people in their everyday lives. Trends… Continue reading How the 500px digital model release simplifies your Licensing workflow
Category: advertising
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Six commercial shoots you can do from your own home
In 2020, much of our lives were put on hold, but photographers, creatives, and marketers still found ways to produce content from home. Honda released a commercial shot entirely at home, using a toy car, while Zara had models shoot their campaign visuals from their homes. Tyler Babin shot a Nike advertisement in his living… Continue reading Six commercial shoots you can do from your own home
How props can make or break your Licensing submissions
In 2018, a survey from the owners of Canary Wharf in London found that 94% of businesses, consumers, and retailers wanted to do something to reduce plastic use, with 84% of consumers saying they would show more loyalty to a brand that was taking clear action on plastics. As awareness grew about the dangers of… Continue reading How props can make or break your Licensing submissions
Celebrating Earth Day in commercial photography
Last year, on Earth Day’s 50th anniversary, a survey from Kearney revealed that even amid the pandemic, consumers feel a strong and growing interest in the environment. Almost half (48%) said that the pandemic had made them more concerned about the environment, and 55% said that they were more likely to purchase environmentally-friendly products as… Continue reading Celebrating Earth Day in commercial photography
Challenging gender stereotypes in commercial photography
To coincide with International Women’s Day in March, the Geena Davis Institute on Gender in Media and Facebook IQ released a new report on representation and inclusion in online advertising campaigns. They found that women in ads were 14.1 times more likely than men to be shown in revealing clothing and 6.9 times more likely… Continue reading Challenging gender stereotypes in commercial photography
Landscape vs. portrait: What’s best for Licensing in the age of social media?
At the start of this year, the Special Covid-19 Edition of The CMO Survey revealed that social media spending increased to 23.2% of marketing budgets by June 2020, up from 13.3% in February. As brands turned to social media to connect with customers, the visual marketing landscape shifted to suit a new era—and new platforms.… Continue reading Landscape vs. portrait: What’s best for Licensing in the age of social media?
Bringing realness and authenticity to your commercial portfolio
You might not have heard the phrase “perfection fatigue,” but we’ve all experienced it. For decades, many brands have contributed to unrealistic beauty standards through the use of overly retouched photos, but fortunately, in the last few years, the tables have turned. Customers are speaking out about airbrushing and demanding more inclusive marketing—and companies are… Continue reading Bringing realness and authenticity to your commercial portfolio
What to expect when submitting your photos to commercial Licensing
2020 was the year of the “side hustle,” with people around the world turning their passions into passive income or planning to do so in the near future. For many photographers, in particular, that meant selling presets, opening an online print shop, or selling their work as creative stock photography. Stock photography, also known as… Continue reading What to expect when submitting your photos to commercial Licensing
2021 color trends in commercial photography
There’s a famous moment in the 2006 film The Devil Wears Prada where Miranda Priestly (Meryl Streep) lectures Andy Sachs (Anne Hathaway) about color trends, explaining how Andy’s seemingly average cerulean blue sweater was, in fact, influenced by years of high fashion. The scene is fictional, of course, but it does have some roots in… Continue reading 2021 color trends in commercial photography
Four commercial photography categories that are always in-demand
Commercial stock photography has been around for more than a century now, and in that time, the industry has undergone countless evolutions in terms of what photographers shoot and what buyers want. The past few years have been reshaped by trends ranging from in-demand topics like sustainability and technology to stylistic choices like minimalism and… Continue reading Four commercial photography categories that are always in-demand