Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing
Category: licensing tips and tricks
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Five tips for finding locations for your commercial photoshoots
According to research from Getty Images, home interiors account for almost 10% of popular visuals, further underscoring the importance of finding the right location in commercial lifestyle photography. With many of us spending more time at home than ever over the last two years, we’ve seen new trends emerge, from the rise in home offices… Continue reading Five tips for finding locations for your commercial photoshoots
Visualizing slow fashion in commercial photography
The denim brand MUD Jeans rents and then recycles their garments; they also offer free repairs during leasing. Adidas has used ocean plastic to create millions of pairs of shoes. Oatly, the oat milk brand, recently released a line of upcycled holiday sweaters as part of their ReRuns project, a series of sustainable merch drops… Continue reading Visualizing slow fashion in commercial photography
Five tips for celebrating sports in commercial photography
In 2019, when the United States women’s national soccer team claimed their fourth World Cup title, fans could be heard chanting, “Equal pay!” The same year, the team fought for fair pay and treatment as part of a gender discrimination lawsuit against the United States Soccer Federation. Since then, Norway, New Zealand, and Australia have… Continue reading Five tips for celebrating sports in commercial photography
Exploring plant-based diets and veganism in commercial photography
If you visit Butjadingen, Germany, you might happen across Hof Butenland, a sanctuary for rescued farm animals. Before it was a haven for cows, pigs, chickens, geese, horses, and dogs, it used to be a dairy farm, but the brutality of the industry and its environmental impact inspired Jan Gerdes, a former dairy farmer, to… Continue reading Exploring plant-based diets and veganism in commercial photography
How the 500px digital model release simplifies your Licensing workflow
A few years ago, a survey from Nielsen revealed that advertisements depicting real-life situations resonated most powerfully with customers, as selected by 44% of global respondents. Great ad campaigns tell familiar and relatable stories, so it’s no surprise that many of the most successful commercial photos on 500px capture people in their everyday lives. Trends… Continue reading How the 500px digital model release simplifies your Licensing workflow
What to expect when submitting your photos to commercial Licensing
2020 was the year of the “side hustle,” with people around the world turning their passions into passive income or planning to do so in the near future. For many photographers, in particular, that meant selling presets, opening an online print shop, or selling their work as creative stock photography. Stock photography, also known as… Continue reading What to expect when submitting your photos to commercial Licensing