Capturing natural beauty and fashion in commercial photography

The fashion and beauty industries are changing. The 2022 Instagram Trend Report reveals that one in three young people are interested in buying and learning more about “clean” skincare and makeup products, including plant-based and vegan products. At the same time, 23% are expecting to thrift more online, while 24% expect to contribute to sustainability… Continue reading Capturing natural beauty and fashion in commercial photography

Bringing realness and authenticity to your commercial portfolio

You might not have heard the phrase “perfection fatigue,” but we’ve all experienced it. For decades, many brands have contributed to unrealistic beauty standards through the use of overly retouched photos, but fortunately, in the last few years, the tables have turned. Customers are speaking out about airbrushing and demanding more inclusive marketing—and companies are… Continue reading Bringing realness and authenticity to your commercial portfolio