According to research from Google, 82% of consumers agree that sustainability is more top-of-mind for them than it was before the pandemic, with 78% saying that big businesses have a role in helping to combat climate change. Google Search data further indicated that consumers are looking for everyday actions they can take to make a… Continue reading Licensing trend alert! Eco/sustainable Christmas
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Our evolving connection with food and how to visualize it in commercial advertising
According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising
Why Northern and Southern Hemisphere seasons matter in Licensing
A few years back, Aldi Australia released a Christmas commercial set in a small, snow-blanketed Scandinavian village. The spot followed Johan, a young man returning from a trip to Australia with stories of a warm Christmas, complete with surfing and summer foods. While the elders of the village were skeptical, they eventually came around to… Continue reading Why Northern and Southern Hemisphere seasons matter in Licensing
Best photo sticks in 2022
Abby Ferguson Best rated JDTDC MFi Certified 128GB Photo-Stick Check Price Best photo stick for iPhone iDiskk 128GB MFi Certified Photo Stick Check Price Best photo stick for Android phones Sunany 256GB Photo Stick Check Price Photo sticks expand your phone’s memory for photos and videos, saving you from the dreaded “low storage” notifications. Unfortunately,… Continue reading Best photo sticks in 2022
The Photographer’s Guide to Finding Models on Model Mayhem
Searching for a model can be frustrating for photographers who are planning a photoshoot. Finding models on Model Mayhem is a simple solution to this problem, but only if you know how Model Mayhem works. You’ll need to know the best way to connect with models who meet your specifications while avoiding common pitfalls. Our… Continue reading The Photographer’s Guide to Finding Models on Model Mayhem
2022 fall trends to start shooting now!
With the back-to-school season on the horizon, and the fall and winter holidays arriving shortly thereafter, we’re entering a busy time for retail and marketing. What’s more, research from McKinsey indicates that more consumers in the US are trying new brands than they did in 2020 and 2021, meaning that companies and advertisers will have… Continue reading 2022 fall trends to start shooting now!
How to boost your searchability and ultimately your sales potential
According to researchers, 75% of search engine users never scroll past the first page of results. But it can be tough to get onto that first page—a recent study from Ahrefs revealed that a whopping 90.63% of web pages get no traffic from Google search results. There are a few reasons why this might happen,… Continue reading How to boost your searchability and ultimately your sales potential
How to take landscape photos that stand out to content buyers
Within the 500px collection on Getty Images, some of the most popular photographs include landscapes: wild yaks traversing the terrain of Ladakh, India; a lush river bend or a panoramic view of the mountains in Germany; the peaks of New Zealand; a peaceful lake in the Dolomites; a waterfall tucked away in the forests of… Continue reading How to take landscape photos that stand out to content buyers
Gender identity in commercial Licensing
According to research from the Pew Research Center, more than a third of Gen Zers personally know someone who uses gender-neutral pronouns, and 59% say that online profiles and forms should include options beyond the binary “man” and “woman.” Half say that society is not accepting enough of people who don’t identify as either a… Continue reading Gender identity in commercial Licensing
Why texture is important in your commercial content (part 1)
A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)