Tag: advertising

Why texture is important in your commercial content (part 1)

A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)

The 500px team shares insight on creating sellable content

In 2017, a survey from Splashlight revealed that 47% of US online consumers rank high-quality product images as the most influential factor in considering a purchase. In 2019, research from Buffer found that 35.8% of marketers surveyed named images/video as the most important aspect when creating and publishing content. And in 2021, 52% of marketers… Continue reading The 500px team shares insight on creating sellable content

How wellness and self-love are influencing commercial advertising

Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising

Redefining fatherhood in commercial photography (with bonus shot list)

According to research conducted a few years ago by Dove Men+Care, 90% of men around the world view their caring side as a representation of their strength, while 86% say understandings of masculinity have evolved since their fathers’ generation. But just 7% said they relate to how the media portrays masculinity. We’re overdue for a… Continue reading Redefining fatherhood in commercial photography (with bonus shot list)

VAULT Creator Highlight with Julia Wimmerlin

VAULT is an NFT space created by creators for creators, your go-to place for high-quality, curated, digital art from top creators around the globe. The VAULT highlight series focuses on the creators that are part of our NFT Community. This week we are excited to introduce you to, Julia Wimmerlin. Julia Wimmerlin is a Ukrainian-born (currently… Continue reading VAULT Creator Highlight with Julia Wimmerlin

Capturing Pride and joy in commercial Licensing

In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing

Web2 vs Web3: What you need to know

In 2021, venture capitalists put $30 billion into crypto projects, more than all previous years combined. Twitter has a Web3 project in the works, as does Reddit. While it might seem like everyone’s talking about Web3, the term is still vaguely defined, making it a difficult concept to grasp. In fact, when the Harvard Business… Continue reading Web2 vs Web3: What you need to know

Redefining age in active lifestyle photography

In 2020, Subaru ran a commercial celebrating the relationship between a grandma and her granddaughter, as they embark on a road trip. They get milkshakes, dance along to the radio, and chat about the future. At one point, after noticing her granddaughter make eye contact with a cute boy, the grandma runs out to get… Continue reading Redefining age in active lifestyle photography