Last year, Pinterest named “vibey lights” as one of their top trends of the year, with searches for “neon room,” “blue lights bedroom,” and “LED light signs” all rising year-on-year. It was official: the neon aesthetic was back. Throughout the year, neon-lit rooms trended over on TikTok, while Kendall Jenner showed off her neon pink… Continue reading Why you should experiment with gels in your next Licensing studio shoot
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Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography
Capturing the age of influencers and sharing on social media
According to the recently-released Culture Rising: 2022 Trends Report by Facebook IQ, conversations about influencer marketing are on the rise. On Facebook, topics such as “brand ambassador” and “social influence” went up by 131% and 91%, respectively. Meanwhile, on Instagram, the topic #Microinfluencer rose by 384%, while #Creator saw a 76% boost. What’s more, 40%… Continue reading Capturing the age of influencers and sharing on social media
Understanding the psychology of shapes to improve your Licensing content
In 1944, the experimental psychologists Fritz Heider and Marianne Simmel of Smith University conducted a now-famous experiment: after playing a video featuring three moving shapes—a small triangle, a large triangle, a circle, and a rectangle—they asked participants to write down what they’d just watched. Most saw it as an animated story, with the abstract shapes… Continue reading Understanding the psychology of shapes to improve your Licensing content
20 WordPress Video Plugins and Players to Add Engagement
Do you want to increase engagement and the amount of time visitors spend on your website? That’s where a WordPress video player can help. You can increase engagement by adding a video player plugin to your WordPress website. Not only does this reflect well on your brand but it also helps your SEO ranking. WordPress… Continue reading 20 WordPress Video Plugins and Players to Add Engagement
Best photography books: How to make sure you capture the art and industry of photography in the right light
Focus your studies on the best photography books. Bruno Emmanuelle, Unsplash One of the great things about the art of photography is that if you want to engage in it, it can be as easy or as sophisticated as you want it to be. You can get a basic, quick-shot camera or you can invest… Continue reading Best photography books: How to make sure you capture the art and industry of photography in the right light