Tag: advertising

Capturing homelife in commercial Licensing

Early this year, a report from the Pew Research Center revealed that even as more workplaces have reopened, 59% of American workers who say their jobs could be done mostly from home, were teleworking all or most of the time. The most interesting finding, perhaps, was the motivation behind working from home (WFH). In the… Continue reading Capturing homelife in commercial Licensing

Licensing Contributor Lukas Klima shares his process for taking exceptional nature photography

At 500px amazing photography is at our core, but these photos would not be possible without the talented people behind the lens. The 500px Spotlight series highlights the global and diverse photographers that are part of the 500px Community. This week we are excited to introduce you to Licensing contributor Lukas Klima. Lukas Klima is an Austrian… Continue reading Licensing Contributor Lukas Klima shares his process for taking exceptional nature photography

Five tips for capturing your subjects in a commercial lifestyle shoot

A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot

Photography pricing guide: How to know what to charge in 2022

Last year, we witnessed a “start-up boom,” with 5.4 million new business applications filed in the United States alone. Following a challenging few years, more people are embarking on new professional journeys—and facing unexpected challenges and rewards along the way. For any new photography business, one of those first hurdles is determining your prices. No… Continue reading Photography pricing guide: How to know what to charge in 2022

Capturing motherhood in commercial advertising

Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising

2022 summer trends for your Licensing Portfolio

As we (finally!) emerge from the pandemic, this summer offers more opportunities than ever to refresh your Licensing Portfolio. Late last year, Expedia named the “Greatest of All Trips (GOAT)” as their top travel trend for 2022, citing travelers’ interest in “going big” and creating meaningful experiences post-pandemic. Think spa retreats, off-the-beaten-path destinations, luxe amenities,… Continue reading 2022 summer trends for your Licensing Portfolio

Spotlight on cottagecore in Commercial Licensing

Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing

Commercial photography spotlight: Shopping local and supporting small businesses

Late last year, a survey conducted by The Harris Poll on behalf of NerdWallet revealed that more than half of Americans (51%) made an effort to shop more at small and locally-owned businesses amid the uncertainty of the pandemic and related closures and restrictions. What’s more, 40% said they were still making an increased effort… Continue reading Commercial photography spotlight: Shopping local and supporting small businesses