According to research from the Pew Research Center, more than a third of Gen Zers personally know someone who uses gender-neutral pronouns, and 59% say that online profiles and forms should include options beyond the binary “man” and “woman.” Half say that society is not accepting enough of people who don’t identify as either a… Continue reading Gender identity in commercial Licensing
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Why texture is important in your commercial content (part 1)
A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)
The 500px team shares insight on creating sellable content
In 2017, a survey from Splashlight revealed that 47% of US online consumers rank high-quality product images as the most influential factor in considering a purchase. In 2019, research from Buffer found that 35.8% of marketers surveyed named images/video as the most important aspect when creating and publishing content. And in 2021, 52% of marketers… Continue reading The 500px team shares insight on creating sellable content
Surf’s up: 11 tips for jaw-dropping surf photography
More than a hundred years ago, a photographer by the name of A. R. Gurrey self-published The Surf Riders of Hawaii, the first book dedicated entirely to the subject of surfing. By the 1930s, John Heath “Doc” Ball helped establish surf photography as a profession. In the 1960s, Leroy Grannis documented the surf scene at… Continue reading Surf’s up: 11 tips for jaw-dropping surf photography
How NFTs are evolving DC Comics and fandom
The Bat Cowl NFT Collection comprises 200,000 unique works of 3D art, inspired by Batman’s iconic cowl. Drawing from the storied history of the comic book character, each work is generated from a whopping two billion possible combinations. Designed in collaboration with DC, Palm NFT Studio, and Daz3D, the project represents Warner Bros.’s latest foray… Continue reading How NFTs are evolving DC Comics and fandom
How to calibrate your monitor for perfect photo editing
If you’ve ever been told your photos are too dark, too bright—or worse, that your colors look wrong—you might have a calibration issue. Calibrating your computer monitor before editing your photos ensures your colors and brightness are accurate, according to a common standard. Without calibration, you run the risk of your photos looking “off” on… Continue reading How to calibrate your monitor for perfect photo editing
How wellness and self-love are influencing commercial advertising
Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising
Redefining fatherhood in commercial photography (with bonus shot list)
According to research conducted a few years ago by Dove Men+Care, 90% of men around the world view their caring side as a representation of their strength, while 86% say understandings of masculinity have evolved since their fathers’ generation. But just 7% said they relate to how the media portrays masculinity. We’re overdue for a… Continue reading Redefining fatherhood in commercial photography (with bonus shot list)
Picturing the future of NFTs in sports
At the end of last year, Deloitte Global released a prediction for 2022: NFTs for sports media, they estimated, would generate over $2 billion in transactions over the course of the year, doubling the number we saw in 2021. Furthermore, they predicted that four to five million sports fans worldwide would acquire an NFT sports… Continue reading Picturing the future of NFTs in sports
Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing