Athletes in the Men’s 3000m Steeplechase Final run around a cameraman on the track. Patrick Smith/Getty Images A cameraman accidentally added an extra obstacle to the men’s 3,000-meter steeplechase final at the World Athletics Championships in Eugene, Oregon this week. The camera operator caused chaos for the 15 athletes when he meandered onto the track… Continue reading Clueless cameraman creates comedy, calamity during championship track & field event
Tag: athlete
Best action cameras in 2022
Tim Foster via Unsplash Best travel camera GoPro Hero 9 Check Price Capture stunning and stabilized 5K video with the help of this ultra-durable, lightweight, and waterproof pick. Best for vlogging DJI Osmo Action Check Price With superior stabilization technology, dual screens, 4K video, and voice control technology allow you to capture action vlogs with… Continue reading Best action cameras in 2022
The Nikon Z 400mm f/4.5 VR S is a compact super-telephoto built for handheld shooting
The Nikon Z 400mm f/4.5 VR S is the lightest in its class. Nikon Super-telephoto lenses tend to be large and heavy. But, with the launch of the new Nikon Z 400mm f/4.5 VR S, Nikon is adding an another lightweight super-telephoto to its S-line of mirrorless full-frame glass. It slots in alongside the recently-launched… Continue reading The Nikon Z 400mm f/4.5 VR S is a compact super-telephoto built for handheld shooting
How wellness and self-love are influencing commercial advertising
Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising
Best GoPro accessories for 2022
Stan Horaczek Best for extreme athletes Chesty Performance Chest Mount Check Price When it comes to a natural viewpoint and steady shooting, chest mounts seriously outperform head mounts. Best for shooting in the dark GoPro Light Mod Check Price With output up to 200 lumens, this little light provides a surprising amount of illumination. Best… Continue reading Best GoPro accessories for 2022
Picturing the future of NFTs in sports
At the end of last year, Deloitte Global released a prediction for 2022: NFTs for sports media, they estimated, would generate over $2 billion in transactions over the course of the year, doubling the number we saw in 2021. Furthermore, they predicted that four to five million sports fans worldwide would acquire an NFT sports… Continue reading Picturing the future of NFTs in sports
Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing
How to ensure your photos are sharp
From Edward Weston’s nudes to Ansel Adams’s landscapes, the beauty is often found in the details. Nearly a century ago, both photographers made a name for themselves through the use of crisp, clean lines. They replaced the soft-focus lenses of the day with sharper ones, and they used narrow apertures to capture every last curve… Continue reading How to ensure your photos are sharp
Redefining age in active lifestyle photography
In 2020, Subaru ran a commercial celebrating the relationship between a grandma and her granddaughter, as they embark on a road trip. They get milkshakes, dance along to the radio, and chat about the future. At one point, after noticing her granddaughter make eye contact with a cute boy, the grandma runs out to get… Continue reading Redefining age in active lifestyle photography
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising