Our evolving connection with food and how to visualize it in commercial advertising

According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising

Best photography insurance of 2022

Zanariah Salam/EyeEm/Getty Images Best overall PPA PhotoCare Plus Check Price Best value PPA PhotoCare Check Price Best budget Thimble Check Price Photography insurance is a less than glamorous topic but is a necessity. As a photographer, videographer, or droneographer, one thing is certain: gear is expensive. And when you look at the money you spend… Continue reading Best photography insurance of 2022

15 Top TikTok Ad Video Templates on the Placeit Online Editor

With TikTok’s popularity, it makes sense that it there is a large space on the platform for video advertising. In this article, we share our top picks for quick-to-make TikTok video ads with TikTok templates from PlaceIt. 10 Top Templates for TikTok Advertising Videos Placeit is an online video maker. You don’t need experience with… Continue reading 15 Top TikTok Ad Video Templates on the Placeit Online Editor

Why Northern and Southern Hemisphere seasons matter in Licensing

A few years back, Aldi Australia released a Christmas commercial set in a small, snow-blanketed Scandinavian village. The spot followed Johan, a young man returning from a trip to Australia with stories of a warm Christmas, complete with surfing and summer foods. While the elders of the village were skeptical, they eventually came around to… Continue reading Why Northern and Southern Hemisphere seasons matter in Licensing

Tips for incorporating action photography into your commercial portfolio

In 2002, Nike won an Emmy for Move, a campaign featuring gymnasts, joggers, basketballers, hockey players, footballers, and more in constant motion: skating, dribbling, sprinting, vaulting, and dunking. In 2003, Apple’s iPod Silhouettes campaign highlighted people mid-dance, capturing the energy of movement. And in 2012, Red Bull financed the skydiver Felix Baumgartner, as he broke… Continue reading Tips for incorporating action photography into your commercial portfolio

How to manage your creative budget

Late last year, a survey from Upwork revealed that 59 million Americans performed freelance work in 2021, with more than half (56%) of non-freelancers saying that they’re likely to do so in the future. For creative professionals like photographers, freelancing offers its fair share of perks: you get to be your own boss, set your… Continue reading How to manage your creative budget

How to break down barriers within your Licensing content

According to forecasters, digital advertising is growing faster than experts previously predicted. Agencies say that 2021 was a record year for ad spending, and some predict that social media advertising will soon surpass spending on TV ads. The world of advertising is growing, and it’s also changing, and brands will have to keep up in… Continue reading How to break down barriers within your Licensing content