Why Northern and Southern Hemisphere seasons matter in Licensing

A few years back, Aldi Australia released a Christmas commercial set in a small, snow-blanketed Scandinavian village. The spot followed Johan, a young man returning from a trip to Australia with stories of a warm Christmas, complete with surfing and summer foods. While the elders of the village were skeptical, they eventually came around to… Continue reading Why Northern and Southern Hemisphere seasons matter in Licensing

Tips for incorporating action photography into your commercial portfolio

In 2002, Nike won an Emmy for Move, a campaign featuring gymnasts, joggers, basketballers, hockey players, footballers, and more in constant motion: skating, dribbling, sprinting, vaulting, and dunking. In 2003, Apple’s iPod Silhouettes campaign highlighted people mid-dance, capturing the energy of movement. And in 2012, Red Bull financed the skydiver Felix Baumgartner, as he broke… Continue reading Tips for incorporating action photography into your commercial portfolio

7 Tips for Stunning Black and White Portrait Photography

The post 7 Tips for Stunning Black and White Portrait Photography appeared first on Digital Photography School. It was authored by John McIntire. Black and white portrait photography is beautiful, it’s powerful, and it often seems to communicate more than just a subject. But how can you capture gorgeous black and white portraits? What are… Continue reading 7 Tips for Stunning Black and White Portrait Photography

How to break down barriers within your Licensing content

According to forecasters, digital advertising is growing faster than experts previously predicted. Agencies say that 2021 was a record year for ad spending, and some predict that social media advertising will soon surpass spending on TV ads. The world of advertising is growing, and it’s also changing, and brands will have to keep up in… Continue reading How to break down barriers within your Licensing content

How to Make a Rough Cut of Your Photo Portfolio

In this lesson, the sixth in a series from Chamira Young‘s course about making portfolios, you’ll learn how to make a rough cut of your group of images by eliminating the photos that are not the best.  In the previous lesson, “How to Assemble Photos for a Photography Portfolio“, you learnt how to review your photo… Continue reading How to Make a Rough Cut of Your Photo Portfolio

VAULT Creator Highlight with Sam Brockway

VAULT is an NFT space created by creators for creators, your go-to place for high-quality, curated, digital art from top creators around the globe. The VAULT highlight series focuses on the creators that are part of our NFT Community. This week we are excited to introduce you to Sam Brockway. A travel photographer based out… Continue reading VAULT Creator Highlight with Sam Brockway

The Photographer’s Guide to Finding Models on Model Mayhem

Searching for a model can be frustrating for photographers who are planning a photoshoot. Finding models on Model Mayhem is a simple solution to this problem, but only if you know how Model Mayhem works. You’ll need to know the best way to connect with models who meet your specifications while avoiding common pitfalls. Our… Continue reading The Photographer’s Guide to Finding Models on Model Mayhem

Canon: ‘The camera market has largely bottomed out’

Canon headquarters in Alcobendas, Madrid, Spain. Cristina Arias/Getty Canon sees rosier days ahead for its camera business. The company’s recently-released second-quarter 2022 financial results include a Q and A section that addresses questions about the brand’s future in photography. According to the document, Canon feels as if “the camera market has largely bottomed out at… Continue reading Canon: ‘The camera market has largely bottomed out’