In 2020, Subaru ran a commercial celebrating the relationship between a grandma and her granddaughter, as they embark on a road trip. They get milkshakes, dance along to the radio, and chat about the future. At one point, after noticing her granddaughter make eye contact with a cute boy, the grandma runs out to get… Continue reading Redefining age in active lifestyle photography
Tag: garden
Summer’s ‘here’ and we want to see your best photos of warm-weather fun
Marissa Wu Although the official start of summer is still a few weeks over yonder, let’s just agree that Memorial Day Weekend is the unofficial kickoff of sunny season. We fire up the grills, add a new pool noodle to the collection, and put root beer floats back on our menus. To celebrate, this week’s… Continue reading Summer’s ‘here’ and we want to see your best photos of warm-weather fun
Capturing homelife in commercial Licensing
Early this year, a report from the Pew Research Center revealed that even as more workplaces have reopened, 59% of American workers who say their jobs could be done mostly from home, were teleworking all or most of the time. The most interesting finding, perhaps, was the motivation behind working from home (WFH). In the… Continue reading Capturing homelife in commercial Licensing
Five tips for capturing your subjects in a commercial lifestyle shoot
A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
2022 summer trends for your Licensing Portfolio
As we (finally!) emerge from the pandemic, this summer offers more opportunities than ever to refresh your Licensing Portfolio. Late last year, Expedia named the “Greatest of All Trips (GOAT)” as their top travel trend for 2022, citing travelers’ interest in “going big” and creating meaningful experiences post-pandemic. Think spa retreats, off-the-beaten-path destinations, luxe amenities,… Continue reading 2022 summer trends for your Licensing Portfolio
Spotlight on cottagecore in Commercial Licensing
Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing
In a tribute to the Earth, here are your awe-inspiring images of the elements
Fiordlands National Park, New Zealand. Myke Odoño Happy Earth Day, PopPhotographers! This week, we asked you to submit your best images of the elements (earth, wind, fire, and water) to celebrate and appreciate the beauty of our planet. The winners of this week’s challenge brought us to lakeside idylls, awe-inspiring cliffs and mountains, and the… Continue reading In a tribute to the Earth, here are your awe-inspiring images of the elements
Top Tips On Capturing Arty Style Flower Photographs
Learn how to shoot flowers in a way that’ll make your shots stand out from the crowd and you don’t have to venture far for this tutorial either as you can take flowers out of your own garden and photograph them in your home.
Commercial photography spotlight: Shopping local and supporting small businesses
Late last year, a survey conducted by The Harris Poll on behalf of NerdWallet revealed that more than half of Americans (51%) made an effort to shop more at small and locally-owned businesses amid the uncertainty of the pandemic and related closures and restrictions. What’s more, 40% said they were still making an increased effort… Continue reading Commercial photography spotlight: Shopping local and supporting small businesses