It’s a trend you’ve seen all over your social media feeds, initially popularized by brands like Sephora, Apple, and Gap and proliferating under hashtags like #flatlay, #flatlays, #flaylaystyle, #flatlaytoday. “Flat lay photography” is exactly what it sounds like: a straight overhead-style shot of objects arranged neatly on a flat surface. The curated Instagram page @flatlays… Continue reading Spotlight on flat lay photography and how to incorporate it in your commercial portfolio
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NFT trends: Poetry’s resurgence through NFTs
Late last year, the poet Arch Hades joined forces with the digital artist Andrés Reisinger and the musician RAC to create Arcadia. The nine-minute video sold as an NFT for $525,000 at Christie’s, and it also revealed the ways in which NFTs (non-fungible tokens) could foster a new way of consuming poetry beyond the page.… Continue reading NFT trends: Poetry’s resurgence through NFTs
Tips to build a great landscape photo
In 2006, Edward Steichen’s 1904 picture of a pond in Westchester County, New York, bathed in moonlight, fetched a whopping $2.9 million at Sotheby’s. In 2011, Andreas Gursky’s photograph of the Rhine river sold for $4,338,500 at Christie’s. And in 2020, even at the height of the pandemic, an Ansel Adams print, created at Grand… Continue reading Tips to build a great landscape photo
Our evolving connection with food and how to visualize it in commercial advertising
According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising
Free ways to market your photography
$20 for a stack of 50 business cards. $9.99 per month for graphic design tools for social media, plus $13 for a social media planning tool. $39 for client management software, and $79 for search engine optimization (SEO) tools. The costs of freelance life and marketing your photography business are real—and they can add up… Continue reading Free ways to market your photography
Take your back-to-school photography and kick it up a notch
Earlier this summer, GapKids captured the imagination of parents and kids alike with their Everybody Belongs back-to-school campaign. Inspired by the children’s book of the same name, written by the author and Down syndrome advocate Heather Avis, the campaign celebrates the interests, abilities, and talents that make every kid unique. As part of a “digital… Continue reading Take your back-to-school photography and kick it up a notch
Using the magic of reflections to elevate your photography
In Namibia, Marsel van Oosten captures the mirror image of a springbok, pausing to drink at a watering hole in the afternoon light. On a snowy morning on Lake Kawaguchiko, Loic Lagarde captures the perfect reflection of Mount Fuji in the still water. And at Germany’s Rakotzbrücke Devil’s Bridge, Kilian Schonberger photographs a fairytale setting… Continue reading Using the magic of reflections to elevate your photography
Why Northern and Southern Hemisphere seasons matter in Licensing
A few years back, Aldi Australia released a Christmas commercial set in a small, snow-blanketed Scandinavian village. The spot followed Johan, a young man returning from a trip to Australia with stories of a warm Christmas, complete with surfing and summer foods. While the elders of the village were skeptical, they eventually came around to… Continue reading Why Northern and Southern Hemisphere seasons matter in Licensing
Camouflage: Avoiding this common intellectual property issue
Over the last two years, there have been a few high-profile cases involving camouflage prints on clothing; in 2018, an outdoor company sued a major fashion brand over the use of a camo pattern, and again in 2019, a Montana company sued a New York streetwear brand, also alleging copyright infringement. As camouflage has taken… Continue reading Camouflage: Avoiding this common intellectual property issue
Why NFTs will be around for a long time
In June, the Museum of Fine Arts (MFA) in Boston minted pastel pieces by Impressionist masters such as Degas, Pissarro, and Monet as NFTs. The funds will go toward the conservation of two (physical) Degas paintings. With that sale, the MFA joined a handful of major arts institutions to have experimented with NFTs, among them… Continue reading Why NFTs will be around for a long time