According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising
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Tips for incorporating action photography into your commercial portfolio
In 2002, Nike won an Emmy for Move, a campaign featuring gymnasts, joggers, basketballers, hockey players, footballers, and more in constant motion: skating, dribbling, sprinting, vaulting, and dunking. In 2003, Apple’s iPod Silhouettes campaign highlighted people mid-dance, capturing the energy of movement. And in 2012, Red Bull financed the skydiver Felix Baumgartner, as he broke… Continue reading Tips for incorporating action photography into your commercial portfolio
Your next LED panel or TV may contain fish waste
A more efficient, environmentally-friendly LED may be just around the corner thanks to fish scales. Jonathan Kitchen/Getty It may sound fishy but the key to a better LED may be found in the sea. According to scientists at the Nagoya Institute of Technology (NITech), fish scales can be turned into surprisingly efficient LEDs with fairly… Continue reading Your next LED panel or TV may contain fish waste
A guide to get your creative juices flowing
Julia Margaret Cameron taught herself how to use a sliding-box camera. Edward Steichen famously photographed the same cup and saucer more than a thousand times. For fifteen years, Edward Weston wrote in a diary—about his personal life and creative struggles. More recently, Stephen Shore challenged himself to share a daily iPhone photo on social media.… Continue reading A guide to get your creative juices flowing
How wellness and self-love are influencing commercial advertising
Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising
Best walkie talkies in 2022
Stan Horaczek Best overall Motorola Talkabout T800 Check Price Best for professionals Retevis H-777 Check Price Best value Midland GXT1000VP4 Check Price Even if you have a cellphone, there are still plenty of opportunities for a good walkie talkie in your life. Maybe you’re someone who likes to go outside hiking and camping and wants… Continue reading Best walkie talkies in 2022
Five tips for capturing your subjects in a commercial lifestyle shoot
A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
How to Edit Podcast and Interview Videos in Descript — With Captions, Titles, and Graphics
Tedious, time-consuming video editing is yesterday. Thanks to the technology brainiacs out there, a mind-bendingly efficient, AI-powered software program called Descript will actually make you want to edit. An all-in-one audio and video editing program, Descript lets you record, transcribe, edit, mix, collaborate, and finish your audio and video projects with tremendous ease. In this… Continue reading How to Edit Podcast and Interview Videos in Descript — With Captions, Titles, and Graphics