The luxury aesthetic and how to achieve it for editorial and lifestyle shoots

In recent months, Balenciaga launched a furry pink pop-up shop in London, Dior opened its renovated flagship store in Paris, and Gucci debuted a luxury boutique in Austin. Pinterest named “Limitless Luxe” as one of their top trends for 2022, citing increases in search terms for everything from “luxury powder room” to “luxury kids bedroom.”… Continue reading The luxury aesthetic and how to achieve it for editorial and lifestyle shoots

NFT trends: Character creation and NFT art

Earlier this year, the renowned Los Angeles photographer Parker Day collaborated with the NFT platform Quantum Art to bring her project ICONS to the blockchain. Featuring 200 portraits, the playful series saw Day collaborate with models to bring different “personas” or characters to life. The collection sold out quickly, with many collectors immediately identifying with… Continue reading NFT trends: Character creation and NFT art

Why texture is important in your commercial content (part 1)

A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)

Peter van Agtmael grapples with chronicling the post-9/11 era

A women sob as soldiers arrest their family. “It was one of my first raids in Iraq. At the time, I felt almost no emotion. I was consumed by the novelty and the mania. We got back to the base as the sun was beginning to rise. I opened the door to my trailer and… Continue reading Peter van Agtmael grapples with chronicling the post-9/11 era

VAULT Creator Highlight with Elena Paraskeva

VAULT is an NFT space created by creators for creators, your go-to place for high-quality, curated, digital art from top creators around the globe. The VAULT highlight series focuses on the creators that are part of our NFT Community. This week we are excited to introduce you to, Elena Paraskeva. Elena Paraskeva is an international Conceptual… Continue reading VAULT Creator Highlight with Elena Paraskeva

How wellness and self-love are influencing commercial advertising

Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising

VAULT Creator Highlight with Julia Wimmerlin

VAULT is an NFT space created by creators for creators, your go-to place for high-quality, curated, digital art from top creators around the globe. The VAULT highlight series focuses on the creators that are part of our NFT Community. This week we are excited to introduce you to, Julia Wimmerlin. Julia Wimmerlin is a Ukrainian-born (currently… Continue reading VAULT Creator Highlight with Julia Wimmerlin

VAULT Creator Highlight with Soto

VAULT is an NFT space created by creators for creators, your go-to place for high-quality, curated, digital art from top creators around the globe. The VAULT highlight series focuses on the creators that are part of our NFT Community. This week we are excited to introduce you to, Soto. Soto is a Toronto-based Film Director and… Continue reading VAULT Creator Highlight with Soto