It’s Part 2 of two courses I filmed on location in Prague and this just-released Part 2 is all on the post-processing. I’m taking the images we shot on location in Part 1 and taking you through all the post-processing steps to take them to the final image. Check out the short official trailer below:… Continue reading I Just Released A New Travel Photography Course on Editing Interiors in Lightroom & Photoshop
Category: photography
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Our evolving connection with food and how to visualize it in commercial advertising
According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising
Take your back-to-school photography and kick it up a notch
Earlier this summer, GapKids captured the imagination of parents and kids alike with their Everybody Belongs back-to-school campaign. Inspired by the children’s book of the same name, written by the author and Down syndrome advocate Heather Avis, the campaign celebrates the interests, abilities, and talents that make every kid unique. As part of a “digital… Continue reading Take your back-to-school photography and kick it up a notch
Camouflage: Avoiding this common intellectual property issue
Over the last two years, there have been a few high-profile cases involving camouflage prints on clothing; in 2018, an outdoor company sued a major fashion brand over the use of a camo pattern, and again in 2019, a Montana company sued a New York streetwear brand, also alleging copyright infringement. As camouflage has taken… Continue reading Camouflage: Avoiding this common intellectual property issue
Tips for incorporating action photography into your commercial portfolio
In 2002, Nike won an Emmy for Move, a campaign featuring gymnasts, joggers, basketballers, hockey players, footballers, and more in constant motion: skating, dribbling, sprinting, vaulting, and dunking. In 2003, Apple’s iPod Silhouettes campaign highlighted people mid-dance, capturing the energy of movement. And in 2012, Red Bull financed the skydiver Felix Baumgartner, as he broke… Continue reading Tips for incorporating action photography into your commercial portfolio
How to break down barriers within your Licensing content
According to forecasters, digital advertising is growing faster than experts previously predicted. Agencies say that 2021 was a record year for ad spending, and some predict that social media advertising will soon surpass spending on TV ads. The world of advertising is growing, and it’s also changing, and brands will have to keep up in… Continue reading How to break down barriers within your Licensing content
NFT trends: Digital architecture
A pink chair overlooking a vast blue glacier. A view of an ice floe under a blazing golden sky. A bathtub in the middle of a picturesque wetland. These places might not exist in the “real world,” but last year, they were brought to life by the influential artist Alexis Christodoulou. A collection of nine… Continue reading NFT trends: Digital architecture
How to effectively capture texture in your commercial content (Part 2)
More than a decade ago, the camera brand Leica revealed an eye-catching print and outdoor ad campaign in Switzerland, featuring photographs of various textures found throughout everyday city life: wood, metal, bricks, and more. The ads were installed on real-life walls of the same texture, revealing the up-close details of each surface. The goal was… Continue reading How to effectively capture texture in your commercial content (Part 2)
Seven tips for curating and editing down your Licensing portfolio
One of the most common reasons great photographs are rejected from commercial Licensing boils down to one simple fact: the images are too similar to each other. There are a few explanations about why this might happen. Maybe you didn’t get enough variety while on location, and you got home to find all your photos… Continue reading Seven tips for curating and editing down your Licensing portfolio
How to take landscape photos that stand out to content buyers
Within the 500px collection on Getty Images, some of the most popular photographs include landscapes: wild yaks traversing the terrain of Ladakh, India; a lush river bend or a panoramic view of the mountains in Germany; the peaks of New Zealand; a peaceful lake in the Dolomites; a waterfall tucked away in the forests of… Continue reading How to take landscape photos that stand out to content buyers