Comparing traditional and contemporary commercial photography

You might still remember these memes: “Women wearing boxing gloves with business attire,” “First Day On The Internet Kid,” “Ladies Lounging (Uncomfortably) With Laptops,” “Internet Grandma Surprise.” Popularized in 2011-12, these viral memes incorporate and poke fun at obviously staged, overused stock photos. You know the kind of stock photo we’re talking about: models acting… Continue reading Comparing traditional and contemporary commercial photography

Capturing the new home hub in commercial photography

During the coronavirus pandemic, more than 70% of Americans took on home improvement projects and plan to do more in the new year, according to a survey from Bank of America. In 2020, home became more than where the heart is, and our houses and apartments became our offices, schools, gyms, and more. Although restrictions… Continue reading Capturing the new home hub in commercial photography

Capturing versatile and authentic holiday commercial content

The holiday season is huge for brands and retailers every year, but this year, October to December might be more important than ever. Crowded, in-person Black Fridays may be a thing of the past, but a recent study reveals that more than half of Americans had already started their holiday shopping by October of this… Continue reading Capturing versatile and authentic holiday commercial content