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Tag: photoshoot
Five Licensing trends you need to know for 2023
In the wake of the pandemic, how we interact with brands has fundamentally changed. Consider this finding from the IBM Institute for Business Value: in the past, consumers put a premium on cost, value, and convenience. But today, more people are now choosing brands based on how well those companies align with their values. In… Continue reading Five Licensing trends you need to know for 2023
Shining light on disabilities in your commercial shoots
More than one in four (26%) adults in the United States have some type of disability. That’s an estimated 61 million people. But research from Nielsen, released in 2021, reveals that only 1% of primetime ads include representations of disability-related visuals, themes, or topics. What’s more, just 3% of advertising spend in primetime went to… Continue reading Shining light on disabilities in your commercial shoots
Exciting photography challenges to inspire you
In 2018, a photographer named Kelsey Maggart went viral online after creating “The Hobby Lobby Challenge,” inviting people to shoot remarkable photos in the aisles of ordinary craft stores. During the pandemic, people got creative when photographing their pets as part of the “see a dog, share a dog” challenge. Meanwhile, the “challenge accepted” trend… Continue reading Exciting photography challenges to inspire you
Winter wonderlands: 11 tips to create whimsical landscapes
While it can be tempting to curl up indoors with a cup of tea and a blazing fire, winter is one of the most magical seasons for photographers—regardless of where you live. The Dutch photographer Roeselien Raimond, for instance, has braved -12°C weather to witness wild foxes playing amid a snowstorm. Meanwhile, in Iceland, Patrycja… Continue reading Winter wonderlands: 11 tips to create whimsical landscapes
The best gifts for photographers, according to the pros
In anticipation of the holiday season, we recently asked more than a dozen photographers to tell us about the most valuable items in their camera bags—and the gifts they’d love to get in 2023. From a splurge-worthy studio flash that’s small enough to take on location to an ultra-wide tilt-shift lens to uplevel your game,… Continue reading The best gifts for photographers, according to the pros
How to Use Batch Processing in Lightroom Classic
You’ve just wrapped up that newest award winning photoshoot and you’re ready to process your images to get them looking their best. After copying your images you find that you’ve captured far more images than you realize, and you’re already feeling overwhelmed by the amount of editing you have on your plate. Have no fear! … Continue reading How to Use Batch Processing in Lightroom Classic
How to engage Gen Z in your commercial portfolio
They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio
How to Review a Photoshoot : Quick Intro to Digital Asset Management in Lightroom Classic
Last month, in “How to Edit and Assess Your Photographs,” Amy Touchette outlined her photo editing process. In this tutorial we take another look at photo editing principles and practices, but from a digital asset management perspective. You’ll learn how to plan your editing, use ratings, and harness the potential of subjectivity to keep your… Continue reading How to Review a Photoshoot : Quick Intro to Digital Asset Management in Lightroom Classic
How to advise your clients on wardrobe (and why you should)
Between holiday-themed mini-shoots, the changing of the leaves, and cooler weather, autumn is peak photography season for family and portrait photographers. From cozy sweaters and timeless plaids to warm booties and felt hats, it’s also the perfect time for your photography clients to showcase their personal style. During the busy season, advising your clients on… Continue reading How to advise your clients on wardrobe (and why you should)