2022 fall trends to start shooting now!

With the back-to-school season on the horizon, and the fall and winter holidays arriving shortly thereafter, we’re entering a busy time for retail and marketing. What’s more, research from McKinsey indicates that more consumers in the US are trying new brands than they did in 2020 and 2021, meaning that companies and advertisers will have… Continue reading 2022 fall trends to start shooting now!

Best glues for scrapbooking in 2022

Amazon Best glue stick Elmer’s-E5010 Extra Strength Glue Sticks Check Price Best acid-free Lineco Neutral pH Adhesive, Acid-Free Check Price Best glue pen Aleene’s Pen 2-Pack Tacky Glue Check Price The best glues for scrapbooking keep your images and decorations firmly in place without degrading them over time. You might initially think it’s one-size-fits-all when… Continue reading Best glues for scrapbooking in 2022

How wellness and self-love are influencing commercial advertising

Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising

Capturing homelife in commercial Licensing

Early this year, a report from the Pew Research Center revealed that even as more workplaces have reopened, 59% of American workers who say their jobs could be done mostly from home, were teleworking all or most of the time. The most interesting finding, perhaps, was the motivation behind working from home (WFH). In the… Continue reading Capturing homelife in commercial Licensing