Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
Tag: cooking
Spotlight on cottagecore in Commercial Licensing
Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing
Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography
8 Colourful Preset Packs to Add Picture Styles to Video Using Premiere Pro (LUTs)
The magic of these Premiere color effects is that they help you generate ideas for your footage. Try them out easily and your film may take an entirely new direction. Note: these assets are labelled by the authors as “Lightroom presets”, but they also include LUT versions that are ready to use in Adobe Premiere. Top Color Grading LUT Packs for… Continue reading 8 Colourful Preset Packs to Add Picture Styles to Video Using Premiere Pro (LUTs)