Wow your audience with your expertly created colour grading, and make it easy on yourself by letting the professionals help! Here are some of our favourite colour LUT packs and grading presets made by Envato authors. In this article, we cover a mix of the best LUTs for Premiere Pro templates available from Envato Elements.… Continue reading 20 Top Colour LUT Packs and Grading Presets for Premiere Pro
Tag: advertising
11 tips for better black and white street photography
Black and white street photography has a long history, dating back to the 1930s, when Henri Cartier-Bresson roamed the hidden corners of Paris and Walker Evans and Helen Levitt rode the New York City subway. In the following decades, even as color photography began to dominate—first in advertising, then in fine art—pioneering street photographers continued… Continue reading 11 tips for better black and white street photography
The 500px guide to capturing celebrations and milestone for content that sells!
Every year brands and marketers build celebrations of all kinds into their content calendars. For many companies, celebrations and cultural recognitions are a perfect platform for product launches and seasonal collections. In the west, the winter holidays remain heavily commercialized, with projections for retail shopping to reach, on average, $1,455 US per consumer during the… Continue reading The 500px guide to capturing celebrations and milestone for content that sells!
Capturing authenticity and culture with Licensing Contributor Ashvini Sihra
At 500px amazing photography is at our core, but these photos would not be possible without the talented people behind the lens. The 500px Spotlight series highlights the global and diverse photographers that are part of the 500px Community. This week we are excited to introduce you to Licensing Contributor Ashvini Sihra. Ashvini Sihra is… Continue reading Capturing authenticity and culture with Licensing Contributor Ashvini Sihra
Make more sales from your Licensing portfolio with immersive content!
Within advertising, there is a lot of thought and psychology behind which images work best at connecting with an audience and how these images are presented. Brands are always looking for ways to ensure that viewers not only remember their advertisements, but also feel a resonance or connection with the imagery. In 2018 Right Left… Continue reading Make more sales from your Licensing portfolio with immersive content!
How to capture visual storytelling with Licensing contributor Olha Dobosh
At 500px amazing photography is at our core, but these photos would not be possible without the talented people behind the lens. The 500px Spotlight series highlights the global and diverse photographers that are part of the 500px Community. This week we are excited to introduce you to Licensing contributor Olha Dobosh. Olha Dobosh is… Continue reading How to capture visual storytelling with Licensing contributor Olha Dobosh
Prepare authentic photos of LOVE for Valentine’s Day 2023
Ever since Hallmark coined the term “The Valentine’s Store” in a now-famous 1985 commercial, brands have connected with their customers in creative ways in the leadup to February 14th. According to estimates gathered over the years, 58 million pounds of chocolate are sold during Valentine’s week, sparkling wine sales spike, and 250 million roses are… Continue reading Prepare authentic photos of LOVE for Valentine’s Day 2023
7 ways to make the most of your location and create content that sells
According to a new trend report by Expedia, Hotels.com, and Vrbo, 2023 will be a year of exploration, with travelers interested in bustling city culture, rustic outdoorsy lodges, and unconventional “hidden gem” destinations. For commercial photographers, who not only stay up-to-date on trends but also help set them, the new year poses an opportunity to… Continue reading 7 ways to make the most of your location and create content that sells
Five Licensing trends you need to know for 2023
In the wake of the pandemic, how we interact with brands has fundamentally changed. Consider this finding from the IBM Institute for Business Value: in the past, consumers put a premium on cost, value, and convenience. But today, more people are now choosing brands based on how well those companies align with their values. In… Continue reading Five Licensing trends you need to know for 2023
The best photography insurance of 2023
Zanariah Salam/EyeEm/Getty Images Best overall PPA PhotoCare Plus SEE IT Best value PPA PhotoCare SEE IT Best budget Thimble SEE IT Photography insurance is a less than glamorous topic but is a necessity. As a photographer, videographer, or droneographer, one thing is certain: gear is expensive. And when you look at the money you spend… Continue reading The best photography insurance of 2023