Tag: walk

Five tips for capturing your subjects in a commercial lifestyle shoot

A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot

7artisans takes on the Leica Summaron-M 28mm f/5.6 for a tenth of the cost

The 7artisans M28mm f/5.6 is an affordable alternative for Leica M-mount cameras. 7artisans If you’re in the market for a compact, walkaround prime lens for your M-mount camera, the Leica Summaron-M 28mm f/5.6 comes highly recommended. If you can live with a not-so-bright aperture and strong vignetting, it’s tiny, has great center sharpness, and offers… Continue reading 7artisans takes on the Leica Summaron-M 28mm f/5.6 for a tenth of the cost

Katie Golobic captures the sacred chaos of being a mother

“To Infinity”. Katie Golobic Family portraits often bring to mind a smiling family in their Sunday best, looking at the camera in a portrayal of a picture-perfect life. But for Iowa-based artist Katie Golobic, these aren’t the images she lives for—though she does admit to having a few of them on her walls. One look… Continue reading Katie Golobic captures the sacred chaos of being a mother

Capturing motherhood in commercial advertising

Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising

Understanding fundraising in the crypto space

When he first learned that Ukraine had been invaded, the renowned photographer Vitaliy Raskalov was thousands of miles away, but he knew he had to help. Within a week of the invasion, he’d raised the equivalent of $10,000 in ether through the sales of his well-known NFT photography collection, which went toward providing bulletproof vests,… Continue reading Understanding fundraising in the crypto space

How to digitize any instant photo in three easy steps

It took me less than 10 seconds to digitize this Instax Mini print of Belvedere. Dan Bracaglia The PhotoScan app from Google is one of the quickest and easiest ways we’ve found to create high-quality digital versions of physical prints. In this tutorial, we’ll walk you through the steps needed to digitize your favorite instant… Continue reading How to digitize any instant photo in three easy steps

Carla Coulson’s floral portraits capture the beauty—and fragility—of being a young woman

L-R: “On My Way,” “Great Future Ahead,” and “See Me”. Carla Coulson “I’m obsessed with romantic flowers,” says Carla Coulson, an Australian-born photographer who splits her time between Paris and Greece. On the day I interviewed her, she was sitting in her home in Greece, surrounded by prints she made of the Italian coast, on… Continue reading Carla Coulson’s floral portraits capture the beauty—and fragility—of being a young woman

2022 summer trends for your Licensing Portfolio

As we (finally!) emerge from the pandemic, this summer offers more opportunities than ever to refresh your Licensing Portfolio. Late last year, Expedia named the “Greatest of All Trips (GOAT)” as their top travel trend for 2022, citing travelers’ interest in “going big” and creating meaningful experiences post-pandemic. Think spa retreats, off-the-beaten-path destinations, luxe amenities,… Continue reading 2022 summer trends for your Licensing Portfolio

How To Edit a Raw Photo With Gemstone Editor — Camera Raw Alternative for Windows

Gemstone Photo Editor, from ACDSee, is a photo editor for Windows with a dedicated RAW photography adjustments window, layers, and a multi-document interface. It’s a buy-outright programme rather than a subscription. In this article, we’ll be focusing on its RAW editing capabilities and walk through some of the main tools you’d use. How To Edit… Continue reading How To Edit a Raw Photo With Gemstone Editor — Camera Raw Alternative for Windows