Tag: styling

How to effectively capture texture in your commercial content (Part 2)

More than a decade ago, the camera brand Leica revealed an eye-catching print and outdoor ad campaign in Switzerland, featuring photographs of various textures found throughout everyday city life: wood, metal, bricks, and more. The ads were installed on real-life walls of the same texture, revealing the up-close details of each surface. The goal was… Continue reading How to effectively capture texture in your commercial content (Part 2)

How to Reduce the Intensity of a Preset on a Photo in Lightroom Classic

Lightroom presets are powerful, one-click tools to transform your images. Presets capture visual styles and can help you borrow styles from other talented photographers. But sometimes, presets are just a bit much. You like the look and feel of a preset, but want to tone it down. That’s where the Lightroom plugin The Fader becomes so useful. From left… Continue reading How to Reduce the Intensity of a Preset on a Photo in Lightroom Classic

The luxury aesthetic and how to achieve it for editorial and lifestyle shoots

In recent months, Balenciaga launched a furry pink pop-up shop in London, Dior opened its renovated flagship store in Paris, and Gucci debuted a luxury boutique in Austin. Pinterest named “Limitless Luxe” as one of their top trends for 2022, citing increases in search terms for everything from “luxury powder room” to “luxury kids bedroom.”… Continue reading The luxury aesthetic and how to achieve it for editorial and lifestyle shoots

Gender identity in commercial Licensing

According to research from the Pew Research Center, more than a third of Gen Zers personally know someone who uses gender-neutral pronouns, and 59% say that online profiles and forms should include options beyond the binary “man” and “woman.” Half say that society is not accepting enough of people who don’t identify as either a… Continue reading Gender identity in commercial Licensing

The 500px team shares insight on creating sellable content

In 2017, a survey from Splashlight revealed that 47% of US online consumers rank high-quality product images as the most influential factor in considering a purchase. In 2019, research from Buffer found that 35.8% of marketers surveyed named images/video as the most important aspect when creating and publishing content. And in 2021, 52% of marketers… Continue reading The 500px team shares insight on creating sellable content

Fashion Photography: 9 Tips and Techniques

The post Fashion Photography: 9 Tips and Techniques appeared first on Digital Photography School. It was authored by Natalie Denton (nee Johnson). Looking to level up your fashion photography? You’ve come to the right place. As an experienced fashion photographer, I’ve spent years developing tricks and techniques for gorgeous images – and in this article,… Continue reading Fashion Photography: 9 Tips and Techniques

Photography pricing guide: How to know what to charge in 2022

Last year, we witnessed a “start-up boom,” with 5.4 million new business applications filed in the United States alone. Following a challenging few years, more people are embarking on new professional journeys—and facing unexpected challenges and rewards along the way. For any new photography business, one of those first hurdles is determining your prices. No… Continue reading Photography pricing guide: How to know what to charge in 2022

2022 summer trends for your Licensing Portfolio

As we (finally!) emerge from the pandemic, this summer offers more opportunities than ever to refresh your Licensing Portfolio. Late last year, Expedia named the “Greatest of All Trips (GOAT)” as their top travel trend for 2022, citing travelers’ interest in “going big” and creating meaningful experiences post-pandemic. Think spa retreats, off-the-beaten-path destinations, luxe amenities,… Continue reading 2022 summer trends for your Licensing Portfolio