In the wake of the pandemic, how we interact with brands has fundamentally changed. Consider this finding from the IBM Institute for Business Value: in the past, consumers put a premium on cost, value, and convenience. But today, more people are now choosing brands based on how well those companies align with their values. In… Continue reading Five Licensing trends you need to know for 2023
Tag: portfolio
Think like an image buyer and sell your content!
The world of commercial photography evolves at lightning speed, but you can anticipate the trends if you tap into what buyers want in real-time. Over on Getty Images, for instance, the start of this year saw a rise in searches for “family vacation” and “family reunion,” indicating increased demand for photos of people spending time… Continue reading Think like an image buyer and sell your content!
Shining light on disabilities in your commercial shoots
More than one in four (26%) adults in the United States have some type of disability. That’s an estimated 61 million people. But research from Nielsen, released in 2021, reveals that only 1% of primetime ads include representations of disability-related visuals, themes, or topics. What’s more, just 3% of advertising spend in primetime went to… Continue reading Shining light on disabilities in your commercial shoots
Underwater Tour Awards 2022 Winners Announced
The top prize in the photo competition went to Jake Wilton for his impressive mini-portfolio of images
Capturing holidays around the world
In October, in anticipation of the holiday season, Ritz revealed a new holiday campaign celebrating the diversity of traditions that define this time of year. The brand also partnered with Bon Appetit to create a recipe book and videos showcasing different cultural moments, passed down from one generation to the next among immigrant families in… Continue reading Capturing holidays around the world
Best Practices for Designing Your Creative Portfolio
Considering all the trends, tips, and tricks, here’s a comprehensive look at the best ways to optimize your digital design portfolio. The post Best Practices for Designing Your Creative Portfolio appeared first on The Shutterstock Blog.
How to Create a Signature Look for Your Photos With Lightroom Classic
If you follow photographers on social media, try this out: open your favorite app, start scrolling, but try not to look at who posted the photo. Now, try to guess the photographer behind each image. It might be easier than you think, thanks to each photographer’s signature look. A signature look is the repeated combination of shooting… Continue reading How to Create a Signature Look for Your Photos With Lightroom Classic
How to Add Color in Lightroom Classic Using Hue, Saturation, and Luminance
“How do I edit my photo to look like (insert famous photographer’s name)?” Certain photographers have unique, signature styles that others try to emulate. All kinds of things go into a signature style, from the choice of subject matter to the shooting approach, equipment, and a lot of small choices that are unique to every… Continue reading How to Add Color in Lightroom Classic Using Hue, Saturation, and Luminance
How to engage Gen Z in your commercial portfolio
They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio
How to Sequence Photos in Adobe Photoshop Lightroom (Make an Edit)
In our photo editing series we’re getting down to business and the heart of the editing process. In this tutorial you’ll learn how to review and select your best pictures, unlocking the hidden potential in your images. 1. The Photo Assembly Process The first part of photo editing is simply reviewing our images and getting… Continue reading How to Sequence Photos in Adobe Photoshop Lightroom (Make an Edit)