The world of commercial photography evolves at lightning speed, but you can anticipate the trends if you tap into what buyers want in real-time. Over on Getty Images, for instance, the start of this year saw a rise in searches for “family vacation” and “family reunion,” indicating increased demand for photos of people spending time… Continue reading Think like an image buyer and sell your content!
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Shining light on disabilities in your commercial shoots
More than one in four (26%) adults in the United States have some type of disability. That’s an estimated 61 million people. But research from Nielsen, released in 2021, reveals that only 1% of primetime ads include representations of disability-related visuals, themes, or topics. What’s more, just 3% of advertising spend in primetime went to… Continue reading Shining light on disabilities in your commercial shoots
Exciting photography challenges to inspire you
In 2018, a photographer named Kelsey Maggart went viral online after creating “The Hobby Lobby Challenge,” inviting people to shoot remarkable photos in the aisles of ordinary craft stores. During the pandemic, people got creative when photographing their pets as part of the “see a dog, share a dog” challenge. Meanwhile, the “challenge accepted” trend… Continue reading Exciting photography challenges to inspire you
The 500px Global Photography Awards 2022
Your stand-out images might be all it takes for you to win $2000 US, earn the title of 500px photographer of the year and so much more! Our annual photography awards are now open for submissions and we’re looking for the best of the best. This year’s 500px Global Photography Awards has upped the ant;… Continue reading The 500px Global Photography Awards 2022
Capturing holidays around the world
In October, in anticipation of the holiday season, Ritz revealed a new holiday campaign celebrating the diversity of traditions that define this time of year. The brand also partnered with Bon Appetit to create a recipe book and videos showcasing different cultural moments, passed down from one generation to the next among immigrant families in… Continue reading Capturing holidays around the world
Winter wonderlands: 11 tips to create whimsical landscapes
While it can be tempting to curl up indoors with a cup of tea and a blazing fire, winter is one of the most magical seasons for photographers—regardless of where you live. The Dutch photographer Roeselien Raimond, for instance, has braved -12°C weather to witness wild foxes playing amid a snowstorm. Meanwhile, in Iceland, Patrycja… Continue reading Winter wonderlands: 11 tips to create whimsical landscapes
The best gifts for photographers, according to the pros
In anticipation of the holiday season, we recently asked more than a dozen photographers to tell us about the most valuable items in their camera bags—and the gifts they’d love to get in 2023. From a splurge-worthy studio flash that’s small enough to take on location to an ultra-wide tilt-shift lens to uplevel your game,… Continue reading The best gifts for photographers, according to the pros
How to engage Gen Z in your commercial portfolio
They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio
How to advise your clients on wardrobe (and why you should)
Between holiday-themed mini-shoots, the changing of the leaves, and cooler weather, autumn is peak photography season for family and portrait photographers. From cozy sweaters and timeless plaids to warm booties and felt hats, it’s also the perfect time for your photography clients to showcase their personal style. During the busy season, advising your clients on… Continue reading How to advise your clients on wardrobe (and why you should)
Licensing trend alert! Eco/sustainable Christmas
According to research from Google, 82% of consumers agree that sustainability is more top-of-mind for them than it was before the pandemic, with 78% saying that big businesses have a role in helping to combat climate change. Google Search data further indicated that consumers are looking for everyday actions they can take to make a… Continue reading Licensing trend alert! Eco/sustainable Christmas