Tag: soccer

Tips for incorporating action photography into your commercial portfolio

In 2002, Nike won an Emmy for Move, a campaign featuring gymnasts, joggers, basketballers, hockey players, footballers, and more in constant motion: skating, dribbling, sprinting, vaulting, and dunking. In 2003, Apple’s iPod Silhouettes campaign highlighted people mid-dance, capturing the energy of movement. And in 2012, Red Bull financed the skydiver Felix Baumgartner, as he broke… Continue reading Tips for incorporating action photography into your commercial portfolio

Best Olympus cameras in 2022

Olympus Best for professionals Olympus OM- E-M1X Check Price The full-sized body balances big lenses nicely. Best for videos Olympus OM-D E-M5 Mark III Check Price It offers many of the same features as the flagship camera. Best for traveling Olympus OM-D E-M10 Mark IV Check Price It may be small, but it’s no slouch… Continue reading Best Olympus cameras in 2022

How wellness and self-love are influencing commercial advertising

Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising

Redefining fatherhood in commercial photography (with bonus shot list)

According to research conducted a few years ago by Dove Men+Care, 90% of men around the world view their caring side as a representation of their strength, while 86% say understandings of masculinity have evolved since their fathers’ generation. But just 7% said they relate to how the media portrays masculinity. We’re overdue for a… Continue reading Redefining fatherhood in commercial photography (with bonus shot list)

Picturing the future of NFTs in sports

At the end of last year, Deloitte Global released a prediction for 2022: NFTs for sports media, they estimated, would generate over $2 billion in transactions over the course of the year, doubling the number we saw in 2021. Furthermore, they predicted that four to five million sports fans worldwide would acquire an NFT sports… Continue reading Picturing the future of NFTs in sports

Redefining age in active lifestyle photography

In 2020, Subaru ran a commercial celebrating the relationship between a grandma and her granddaughter, as they embark on a road trip. They get milkshakes, dance along to the radio, and chat about the future. At one point, after noticing her granddaughter make eye contact with a cute boy, the grandma runs out to get… Continue reading Redefining age in active lifestyle photography

Five tips for capturing your subjects in a commercial lifestyle shoot

A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot

20+ Cute maternity photoshoot ideas to try in 2020

From underwater portrait sessions to floral crowns and flowy fabric, recent trends have reinvigorated the field of maternity photos. If once the genre was considered radical (think: Demi Moore on the cover of Vanity Fair), it’s now entered the mainstream (think: Beyonce’s 2017 pregnancy photoshoot with twins). These days, maternity photos are equally at home… Continue reading 20+ Cute maternity photoshoot ideas to try in 2020

How Getty covers championship basketball with a small army of cameras—and robots

Jalen Wilson #10 of the Kansas Jayhawks shoots the ball as Brady Manek #45 of the North Carolina Tar Heels defends in the first half of the game during the 2022 NCAA Men’s Basketball Tournament National Championship. Jamie Squire/Getty Images Jamie Squire has been shooting for Getty Images for 27 years. Now a Senior Staff… Continue reading How Getty covers championship basketball with a small army of cameras—and robots