A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot
Tag: simple
This photographer creates dramatic flower studies using the simplest of setups
“Anemone Study”. Katie Mitchell One of my favorite hashtags on Instagram is #FloralFriday, and it’s safe to say that Paris-based lifestyle photographer Katie Mitchell does it like no other. Follow her and your feed will be overrun with nostalgic, dreamy images of the City of Light—including the florists and flowers that seem to be on… Continue reading This photographer creates dramatic flower studies using the simplest of setups
Best vertical monitors in 2022
Stan Horaczek Best overall LG 27UN850-W Ultrafine Check Price 4K resolution and solid color make this a great all-around option. Best budget HP VH240a 23.8-Inch monitor Check Price It’s only 1080p, but that’s plenty for some users looking to save. Best for productivity ViewSonic VP2768a ColorPro 27 Inch monitor Check Price It comes calibrated from… Continue reading Best vertical monitors in 2022
DJI Mini 3 Pro review: our new favorite travel drone
Always on the lookout for obstacles, the Mini 3 Pro has three sets of binocular optical sensors that scan forward, behind and beneath the drone. Mason Marsh The sub-250 gram drone market is flooded with flying toys, but today’s launch of the DJI Mini 3 Pro is giving us a travel-friendly aerial marvel with 3-way… Continue reading DJI Mini 3 Pro review: our new favorite travel drone
Best tablets for photo editing in 2022
Stan Horaczek Best overall iPad Pro 11” (3rd Generation) Check Price Best budget Samsung Galaxy Tab S8 Check Price Best for photo and video editing iPad Pro 12.9” (5th Generation) Check Price Just a few years ago, using a tablet for photo editing seemed outlandish. For all the years we have been in the digital… Continue reading Best tablets for photo editing in 2022
Best Logitech webcams in 2022
Stan Horaczek Best overall Logitech C920s Pro HD Check Price Best for streaming Logitech C925e Check Price Best for video conferencing Logitech MeetUp Webcam Check Price Logitech webcams are some of the most popular ones available, which shouldn’t be surprising since it is a world-renowned computer accessories manufacturer. It was founded in 1981 and is… Continue reading Best Logitech webcams in 2022
Best laptops in 2022
Best for video editing Dell XPS 15 Check Price Cranking the specs won’t bust your budget too badly. Best overall Apple MacBook Pro M1 Pro Check Price Apple’s pro-grade laptop is back in top form. Best for gaming Razer Blade 15 Check Price Those gaming muscles also help when you’re editing. Creatives typically seek out… Continue reading Best laptops in 2022
How to Use Portrait Mode to Photograph People Using the iPhone 13
Your iPhone comes with a lot of incredible settings to help you create a variety of portraits, right at the moment you take the photos, or as we photographers like to say, Make the Photos. In this tutorial you will learn how to use Portrait Mode on your iPhone, before and after you make the… Continue reading How to Use Portrait Mode to Photograph People Using the iPhone 13
35 Video Logo Animations (In After Effects) AE Templates for 2022 Inspiration
Do you want to improve your video marketing? Maybe you’ve got a video presentation coming up? Or a video demo to put together? Wondering how to animate a logo in After Effects? If you need to animate your logo, then we’ve got a ton of inspiring video logos for After Effects showcased here. 3D Elegant… Continue reading 35 Video Logo Animations (In After Effects) AE Templates for 2022 Inspiration
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising