With the back-to-school season on the horizon, and the fall and winter holidays arriving shortly thereafter, we’re entering a busy time for retail and marketing. What’s more, research from McKinsey indicates that more consumers in the US are trying new brands than they did in 2020 and 2021, meaning that companies and advertisers will have… Continue reading 2022 fall trends to start shooting now!
Tag: portfolio
9 Top Product Promo Templates for After Effects
Promo videos are great marketing tools used to showcase products, services, and channels. In this article, we take a quick look at some of the best product promo templates for After Effects from Envato Elements. Top After Effects Templates for Product Promo Videos Modern Black Friday Sale Promo After Effects Template Featured Product Promo Video… Continue reading 9 Top Product Promo Templates for After Effects
5 Top Saturated Colour LUTs and Lightroom Presets
It’s all about colour in this article featuring some of our favourite saturated LUTs and presets for Lightroom to help you create bright, rich, vivid colours. They’re all available with a subscription to Envato Elements, too! 5 Top Saturated Colour LUTs and Lightroom Presets Vivid Colour Lightroom Presets Featured Saturated Colour Lightroom Presets From Envato… Continue reading 5 Top Saturated Colour LUTs and Lightroom Presets
7 Photography Jobs You Wish You Had
The global digital photography market is expected to reach $149.98 billion by 2026, growing from $79.12 in 2017. Cameras are getting better, and editing software is getting smarter. The technology is more accessible than it’s ever been, and interest in the medium—and the profession—is on the rise. According to a 2018 survey by PDN, the… Continue reading 7 Photography Jobs You Wish You Had
How to boost your searchability and ultimately your sales potential
According to researchers, 75% of search engine users never scroll past the first page of results. But it can be tough to get onto that first page—a recent study from Ahrefs revealed that a whopping 90.63% of web pages get no traffic from Google search results. There are a few reasons why this might happen,… Continue reading How to boost your searchability and ultimately your sales potential
How to effectively capture texture in your commercial content (Part 2)
More than a decade ago, the camera brand Leica revealed an eye-catching print and outdoor ad campaign in Switzerland, featuring photographs of various textures found throughout everyday city life: wood, metal, bricks, and more. The ads were installed on real-life walls of the same texture, revealing the up-close details of each surface. The goal was… Continue reading How to effectively capture texture in your commercial content (Part 2)
A Photographer’s Guide to Brightness: How to Read Lighting Intensity
If you’d like to know more about the essential role that light plays in photography, then you’ll love our course, A Photographer’s Guide to Light. In this lesson, you’ll learn why brightness is the most important quality of a light source. Noticing Brightness If a light isn’t bright enough, photography isn’t possible. At least, not regular… Continue reading A Photographer’s Guide to Brightness: How to Read Lighting Intensity
A Photographer’s Guide to Light: Noticing Direct Reflections
If you’d like to know more about the essential role that light plays in photography, then you’ll love our course, A Photographer’s Guide to Light. In this lesson, you will learn about direct reflections and see how they work in lighting and photography. Direct Reflections Direct reflection—also known as specular reflection—is the mirror-like reflection of a… Continue reading A Photographer’s Guide to Light: Noticing Direct Reflections
Seven tips for curating and editing down your Licensing portfolio
One of the most common reasons great photographs are rejected from commercial Licensing boils down to one simple fact: the images are too similar to each other. There are a few explanations about why this might happen. Maybe you didn’t get enough variety while on location, and you got home to find all your photos… Continue reading Seven tips for curating and editing down your Licensing portfolio
How to take landscape photos that stand out to content buyers
Within the 500px collection on Getty Images, some of the most popular photographs include landscapes: wild yaks traversing the terrain of Ladakh, India; a lush river bend or a panoramic view of the mountains in Germany; the peaks of New Zealand; a peaceful lake in the Dolomites; a waterfall tucked away in the forests of… Continue reading How to take landscape photos that stand out to content buyers