More than one in four (26%) adults in the United States have some type of disability. That’s an estimated 61 million people. But research from Nielsen, released in 2021, reveals that only 1% of primetime ads include representations of disability-related visuals, themes, or topics. What’s more, just 3% of advertising spend in primetime went to… Continue reading Shining light on disabilities in your commercial shoots
Tag: listen
Advanced Premiere Pro for Everyone
Take your editing skills to the next level with this free advanced Premiere Pro course to help you level up in just a few hours. Jump to content in this section: Introduction Advanced Editing 3 Raw, Log, and Color Audio Editing Edit Enhancers Conclusion What You’ll Learn: How to Use Adobe Premiere Pro How to… Continue reading Advanced Premiere Pro for Everyone
How to engage Gen Z in your commercial portfolio
They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio
6 Tips for Beautiful Portraits on Location
The post 6 Tips for Beautiful Portraits on Location appeared first on Digital Photography School. It was authored by Darlene Hildebrandt. Struggling to capture great on-location portraits? You’re not alone. Unlike studio portrait photography, photoshoots on location can be unpredictable and stressful. Even if you’re using a flash, you generally need to factor in the… Continue reading 6 Tips for Beautiful Portraits on Location
Capturing emotion in your commercial portraits
Emotion has a powerful influence over our everyday purchasing decisions, and this year, new research from the research consultancy Brand Keys revealed just how far that influence goes. In 1997, researchers found that rational considerations weighed more heavily than emotional ones when driving brand loyalty. However, that’s changed today, with emotional considerations outpacing rational ones.… Continue reading Capturing emotion in your commercial portraits
The best camera glasses in 2022
Ray-Ban We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Best overall Ray-Ban Stories SEE IT Best video camera Snapchat Spectacles 3 SEE IT Best sports action OhO 4K Ski Goggles SEE IT In May 2014, Google released its camera glasses, which it thought would… Continue reading The best camera glasses in 2022
On-Camera Audio Recording: Mic Placement 101
Microphone placement is critical for capturing high-quality audio. What do I mean by microphone placement? Quite simply, it means where you decide to place the microphone. The goal in microphone placement and pretty much all audio recording is a high signal-to-noise ratio. Signal to Noise Let’s break that down. The signal is the thing you… Continue reading On-Camera Audio Recording: Mic Placement 101
On-Camera Audio Recording: Monitoring in the Field
When you’re recording and using a microphone to capture high-quality audio, monitoring that audio is a must. In this tutorial, you’ll learn how to set up monitoring and what to use to listen to your audio. First, let’s talk about how to set up for monitoring. How to Set Up for Monitoring If you’re using… Continue reading On-Camera Audio Recording: Monitoring in the Field
On-Camera Audio Recording: Keep Your Head on Straight
Trying to get great audio while performing as a one-man band can be a recipe for an anxiety attack. With so much to think about with capturing the footage, what do you focus on with sound? Find out in this tutorial. While You’re Setting Up When you’re behind the camera and you’re shooting a video… Continue reading On-Camera Audio Recording: Keep Your Head on Straight
Around the World in 7 Quests: Winners Revealed!
In August, we launched a fantastic opportunity for talented photographers to be able to win stand-out gear from our amazing sponsor brands. All that was required was to submit your images to the relevant Quest and you could be in the running to win! Today, thanks to our jury of experienced photographers we’re ready to… Continue reading Around the World in 7 Quests: Winners Revealed!