More than one in four (26%) adults in the United States have some type of disability. That’s an estimated 61 million people. But research from Nielsen, released in 2021, reveals that only 1% of primetime ads include representations of disability-related visuals, themes, or topics. What’s more, just 3% of advertising spend in primetime went to… Continue reading Shining light on disabilities in your commercial shoots
Tag: health
Capturing holidays around the world
In October, in anticipation of the holiday season, Ritz revealed a new holiday campaign celebrating the diversity of traditions that define this time of year. The brand also partnered with Bon Appetit to create a recipe book and videos showcasing different cultural moments, passed down from one generation to the next among immigrant families in… Continue reading Capturing holidays around the world
How to Join the Guilded Media Workers’ Cooperative
Welcome back to our look at cooperative media-making. So far we’ve looked at a co-op subscription platform and how to split streaming revenue on a YouTube video. Freelancing can be a tough gig and it can often leave you feeling like you are on your own. Billing, gear, website, social media, taxes, and health, it’s… Continue reading How to Join the Guilded Media Workers’ Cooperative
How to engage Gen Z in your commercial portfolio
They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio
How to Add Star Ratings to Pictures in Lightroom Classic
With cheap storage and 8+ pictures-per-second cameras, many photographers are waking up in an archivist’s nightmare: they have a very large collection of images without a quick and useful way to explore them. Organizing photographs in a catalog is an ideal way to reclaim your collection. Adobe Lightroom offers fast and meaningful ways to add… Continue reading How to Add Star Ratings to Pictures in Lightroom Classic
Get 20 percent off a year of Adobe Creative Cloud for Black Friday
Buy a year now and don’t think about it for a while. Adobe We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Adobe is the five million pound gorilla in the editing software world. The Creative Cloud suite of apps represents the industry standards for… Continue reading Get 20 percent off a year of Adobe Creative Cloud for Black Friday
Lightroom Classic for Beginners — Free Video Tutorial (2hrs)
Get started with photography in Adobe Lightroom Classic using this free 2-hour video course. You’ll learn all the tools and techniques you need to edit photos with confidence. Watch Lightroom Classic for Beginners for Free Here Table of Contents This course contains 38 lessons organised into eight chapters. In total, the video runs two hours… Continue reading Lightroom Classic for Beginners — Free Video Tutorial (2hrs)
How to Attach Lav Microphones to Clothing: Essential Lapel Mic Kit
Just like “shotgun” microphones, there are bunch of useful accessories to help lavaliere microphones perform their best. In this lesson you’ll learn about the essentials to keep in your kit. Wearable Microphones Let’s look at some of the accessories that come with this type of microphone. Our example is an Audio Technica 899W, and there… Continue reading How to Attach Lav Microphones to Clothing: Essential Lapel Mic Kit
How to Make a Video for World AIDS Day (December 1st)
December 1st is World AIDS Day. Find out how you can help to raise awareness by creating an engaging video with a World Aids Day video template. World AIDS Day takes place every December 1st and is an opportunity to create awareness and show support for those living with HIV, as well as to commemorate… Continue reading How to Make a Video for World AIDS Day (December 1st)
Leica is selling brand new M6 film cameras for the first time since 2002
The Leica M6 reissue has the charm and reliability of the original. Leica Leica stopped making the original M6 rangefinder film camera back in 2002 when it introduced the follow-up, the M7. It was a big moment for the company because the M7 introduced a new electronic shutter, which offered some technical advantages (like faster… Continue reading Leica is selling brand new M6 film cameras for the first time since 2002