How to engage Gen Z in your commercial portfolio

They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio

The best practical gifts for photographers

These are the best practical gifts for photographers. Abby Ferguson We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Sure, it’s fun to give (and get) flashy gifts over the holidays. But sometimes, it’s even better to give something that you know will be used… Continue reading The best practical gifts for photographers

6 Tips for Beautiful Portraits on Location

The post 6 Tips for Beautiful Portraits on Location appeared first on Digital Photography School. It was authored by Darlene Hildebrandt. Struggling to capture great on-location portraits? You’re not alone. Unlike studio portrait photography, photoshoots on location can be unpredictable and stressful. Even if you’re using a flash, you generally need to factor in the… Continue reading 6 Tips for Beautiful Portraits on Location

The best gifts for photo and video creators

Abby Ferguson We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Best backpack for traveling creatives WANDRD PRVKE 31L Photography Travel Backpack SEE IT Best for capturing aerial footage DJI Mavic 3 Classic SEE IT Best external recorder Atomos Shogun 7 SEE IT Chances are… Continue reading The best gifts for photo and video creators

Capturing emotion in your commercial portraits

Emotion has a powerful influence over our everyday purchasing decisions, and this year, new research from the research consultancy Brand Keys revealed just how far that influence goes. In 1997, researchers found that rational considerations weighed more heavily than emotional ones when driving brand loyalty. However, that’s changed today, with emotional considerations outpacing rational ones.… Continue reading Capturing emotion in your commercial portraits

New gear: Canon announces the EOS R6 Mark II, RF 135mm F1.5 lens, and Speedlite EL-5

Canon has announced the EOS R6 Mark II full-frame mirrorless camera. Canon Canon is keeping busy lately with a consistent parade of new gear. Just this summer, it launched the EOS R10 and R7 cameras. And now, it has announced the EOS R6 Mark II, RF 135mm F1.8 L IS USM lens, and the Speedlite… Continue reading New gear: Canon announces the EOS R6 Mark II, RF 135mm F1.5 lens, and Speedlite EL-5