Here’s a typical scenario: we’ve got a camera, a subject, and we’re outside, with the sun as our primary light source. And we can’t move the sun! We can only move our subject and the camera. So let’s find out where we should position the subject in relationship to the sun. The Sun From The… Continue reading How to Use Direct Sunlight in Environmental Lighting and Portrait Photography
Tag: hair
Shining light on disabilities in your commercial shoots
More than one in four (26%) adults in the United States have some type of disability. That’s an estimated 61 million people. But research from Nielsen, released in 2021, reveals that only 1% of primetime ads include representations of disability-related visuals, themes, or topics. What’s more, just 3% of advertising spend in primetime went to… Continue reading Shining light on disabilities in your commercial shoots
How to Use the Histogram in Lightroom Classic
In several previous articles, we’ve discussed how to interpret the histogram on your camera. While shooting, you can use this handy tool to check your highlights and shadows to make sure there isn’t an unacceptable amount of clipping. Unfortunately, if you spot a problem in-camera, the best you can do is adapt your settings and… Continue reading How to Use the Histogram in Lightroom Classic
How to engage Gen Z in your commercial portfolio
They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio
Photographer creates a global tribe of women using artificial intelligence from his armchair in North Yorkshire
As artificial intelligence (AI) technology continues to develop, so too does the ability to create realistic images with the help of AI. I have been spending some time testing out how good this new technology really is, trying to figure out who has the creative control, how I feel about being removed from the process,… Continue reading Photographer creates a global tribe of women using artificial intelligence from his armchair in North Yorkshire
Capturing emotion in your commercial portraits
Emotion has a powerful influence over our everyday purchasing decisions, and this year, new research from the research consultancy Brand Keys revealed just how far that influence goes. In 1997, researchers found that rational considerations weighed more heavily than emotional ones when driving brand loyalty. However, that’s changed today, with emotional considerations outpacing rational ones.… Continue reading Capturing emotion in your commercial portraits
Canon EOS R6 Mark II early review: A fast and capable camera for hybrid shooters
The Canon EOS R6 Mark II is a great full-frame mirrorless camera. Abby Ferguson When Canon released the full-frame, mirrorless EOS R6 in 2020, it offered a well-rounded suite of features designed to fit just about any photo or video situation. Canon clearly aimed to continue the tradition with the R6 Mark II, offering specs… Continue reading Canon EOS R6 Mark II early review: A fast and capable camera for hybrid shooters
October 2022 Release for Lightroom Classic, Lightroom, and Camera Raw
Today is the first day of Adobe MAX and with that comes the release of new versions of Adobe software! Notably, Lightroom Classic (LrC) version 12, Camera Raw (ACR) version 15, Lightroom (Lr) for Mac/Win version 6, and Lightroom for mobile version 8. Let’s get to the good stuff! Masking Interface Changes You’ll see more… Continue reading October 2022 Release for Lightroom Classic, Lightroom, and Camera Raw
Portraits from the Summer of Love, and four other photo book picks
Shenandoah Jordan, Super Adaptoid, Lady Glorious, Matthew, and Steve Culligan in a Convertible, Haight Street, August 13, 1968. From Elaine Mayes’ “The Haight-Ashbury Portraits 1967–1968”. © Elaine Mayes In this season’s photo book selection, we look at early color photographs by urban street photographer, Mitch Epstein; Elaine Mayes’s portraits of hippies and oddballs at the… Continue reading Portraits from the Summer of Love, and four other photo book picks
Laugh it up fuzzball – the year’s funniest pet photos
Nilo’s Love for water. Winner of the Dog category. “Nilo is an adopted puppy about 10 months old. He was hit by a car and was barely saved. Now recovered, he has just discovered water for the first time. His capers and pirouettes show his passion for water. Love at first sight”. Jose Bayon What’s… Continue reading Laugh it up fuzzball – the year’s funniest pet photos