A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot
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7artisans takes on the Leica Summaron-M 28mm f/5.6 for a tenth of the cost
The 7artisans M28mm f/5.6 is an affordable alternative for Leica M-mount cameras. 7artisans If you’re in the market for a compact, walkaround prime lens for your M-mount camera, the Leica Summaron-M 28mm f/5.6 comes highly recommended. If you can live with a not-so-bright aperture and strong vignetting, it’s tiny, has great center sharpness, and offers… Continue reading 7artisans takes on the Leica Summaron-M 28mm f/5.6 for a tenth of the cost
Best Logitech webcams in 2022
Stan Horaczek Best overall Logitech C920s Pro HD Check Price Best for streaming Logitech C925e Check Price Best for video conferencing Logitech MeetUp Webcam Check Price Logitech webcams are some of the most popular ones available, which shouldn’t be surprising since it is a world-renowned computer accessories manufacturer. It was founded in 1981 and is… Continue reading Best Logitech webcams in 2022
Best sublimation printers of 2022
Amazon Best for pros DNP DS620A Check Price A high-output option for professionals. Best value Canon Selphy CP1300 Check Price A great option for small prints. Best for fabric Sawgrass SG500 Check Price Put your photo on a t-shirt. There are a few compelling reasons why you might want to search for the best sublimation… Continue reading Best sublimation printers of 2022
The future of photography may be lensless
First row: The subjects. Second row: Patterns captured by the sensor. Remaining rows: The reconstructed images. Xiuxi Pan from Tokyo Tech Every photographer knows this truth: When it comes to cameras and gear, things can get huge—and fast. Especially in the lens department. Though mirrorless was first touted as the smaller, lighter alternative to chunky… Continue reading The future of photography may be lensless
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
Get groovy: We want to see your best instant photos
Celebrate the Land Camera’s 50th birthday with an instant photo. Marissa Wu Last week, the legendary Polaroid SX-70 Land Camera celebrated its 50th birthday. Debuting in 1972, the camera represented instant photography at its finest—and it remains well-loved to this day, with a cult following. To celebrate the Land Camera’s anniversary, this week’s Photos of… Continue reading Get groovy: We want to see your best instant photos
Honey, I shrunk the kids: Our favorite reader-submitted macro images
Raymond Choo Inspired by the recent Apple Macro Challenge, this week we asked PopPhoto readers to get small and search for the detail in their everyday. In the rote of daily life, it’s easy to forget that beauty is all around—and much of it is teeny-tiny or nearly invisible to the naked eye. This week’s… Continue reading Honey, I shrunk the kids: Our favorite reader-submitted macro images
How To Edit a Raw Photo With Gemstone Editor — Camera Raw Alternative for Windows
Gemstone Photo Editor, from ACDSee, is a photo editor for Windows with a dedicated RAW photography adjustments window, layers, and a multi-document interface. It’s a buy-outright programme rather than a subscription. In this article, we’ll be focusing on its RAW editing capabilities and walk through some of the main tools you’d use. How To Edit… Continue reading How To Edit a Raw Photo With Gemstone Editor — Camera Raw Alternative for Windows
How to Make a Lyric Video in DaVinci Resolve
Making a lyric video can be as simple or as complicated as you’d like, though my personal approach is more of a minimal approach. In this lesson we’ll break down the steps I use when making a lyric video, from creating a plan to making a video using DaVinci Resolve. Let’s jump in and see… Continue reading How to Make a Lyric Video in DaVinci Resolve